Personalised data analytics for the Internet of Me

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This project aims to develop data mining methods for extracting comprehensive personalised knowledge, without breaching trust. The Internet of Things will lead to the Internet of Me. Billions of smart devices connected to the Internet record people’s lives. Companies wish to provide highly personalised services that engage their customers, while individuals wish to understand their health, lifestyle, education and personal performance. The challenge is to analyse individuals’ personal data, and discover how they differentiate from and overlap with others’. This project expects to enable businesses to deepen customer satisfaction and individuals to better understand their personal place in a connected world.