RETAINING DONORS AND INCREASING DONATION FREQUENCY

留住捐赠者并增加捐赠频率

• 批准号: 3859731
• 负责人: TRACY BIER
• 金额: --
• 依托单位: BLOODWORKS
• 依托单位国家: 美国
• 资助国家: 美国
• 起止时间: 至
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/3859731
• 关键词: behavior modification; behavior prediction; blood donor; decision making; health care service evaluation; health service demonstration project; human subject; interview; longitudinal human study; psychological models; socioeconomics

The following proposal is designed to retain individuals as donors once they have entered the voluntary blood donation system and to increase the frequency of their donations. The specific aims of the proposed study are: (1) to identify significant factors influencing regular blood donations by individuals with different donation histories - first-time, second-time, committed (frequent), and lapsed donors; (2) to develop and assess the validity of behavioral models to increase donor retention and to predict whether first and second time donors will contribute again; (3) to develop donor-retention interventions, especially for the first and second time donors; and (4) to identify homogeneous subgroups among first, second and committed donors who may be receptive to different types of intervention strategies to increase the frequency of their donations; (5) to evaluate the success of cost-effectiveness of the new interventions compared to existing blood center maintenance strategies; and (6) to identify whether or not donors have a limit or ceiling on how often they will donate per year. We propose to draw on two related social psychological theories to combine cognitive and behavioral approaches to blood donor retention and to use the findings to construct a multiattribute model of donor decision-making. A behavioral decision model will be used to predict donor behavior prospectively and to target and direct the design of interventions to increase donor retention and the frequency of donations.

以下建议旨在保留个人作为捐助者一次 他们已经进入自愿献血系统， 捐赠的频率。 拟议研究的具体目标 （1）确定影响定期采血的重要因素 具有不同捐赠历史的个人的捐赠-第一次， 第二次，承诺（频繁）和失效的捐助者;（2）发展和 评估行为模式的有效性，以增加捐助者的保留， 预测第一次和第二次捐赠者是否会再次捐赠;（3） 制定留住捐助者的干预措施，特别是对第一批和第二批捐助者， 第二次供体;以及（4）在第一次供体中鉴定同质亚组， 第二和承诺的捐助者，他们可能接受不同类型的 提高献血频率的干预策略;（5） 评估新干预措施的成本效益是否成功 与现有血液中心维护策略相比;以及（6） 确定捐助方是否对捐助的频率有限制或上限， 每年都会捐赠。 我们建议借鉴两个相关的社会 心理学理论结合联合收割机认知和行为的方法， 献血者的保留，并利用这些发现来构建一个 捐赠决策的多属性模型。 一个行为决定 模型将用于前瞻性地预测供体行为， 并指导干预措施的设计，以提高捐助者的保留率， 捐赠的频率。