Monetize Me? Privacy and the Quantified Self in the Digital Economy

让我赚钱？

• 批准号: EP/L021285/1
• 负责人: Blaine Price
• 金额: $ 89.12万
• 依托单位: The Open University
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2014
• 资助国家: 英国
• 起止时间: 2014 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=EP%2FL021285%2F1
• 关键词: Monetize; Me; Privacy; Quantified; Self

Lifelogging and self-quantifying used to be niche areas for athletes, people with certain medical conditions, and those with the time, money, and motivation to use expensive specialist equipment to monitor themselves. Now the technology for ordinary people to track and analyze many aspects of their lives is becoming both affordable and invisible, requiring little effort or expense to collect. There are many business models based on mining the so-called 'digital exhaust' of people's online activity to provide apparently free services. The fact that so many more people are now able to automatically log so many aspects of their lives (beyond which web pages they visited) is creating opportunities for new business models to actually provide services for the people generating the data. For example, some people may wish to sell their data for cash rather than give it away, some may wish to donate it to worthy scientific causes, such as health research, while others may wish to share data only in a non-identifying aggregated form or perhaps not at all. Lifelogging data can range from relatively benign (such as number of keystrokes typed in a day) to the highly personal (such as the emotional arousal state) and the ways in which the data is shared may be highly nuanced. This project seeks to understand how the privacy and sharing requirements vary across different demographic groups and to build a sharing and privacy infrastructure specifically designed for lifelogging data.

生活记录和自我量化曾经是运动员，有某些医疗条件的人以及那些有时间，金钱和动机使用昂贵的专业设备来监控自己的人的利基领域。现在，普通人可以用这项技术来跟踪和分析他们生活的方方面面，这种技术变得既便宜又无形，几乎不需要花费什么精力或费用。有许多商业模式都是基于挖掘人们在线活动的所谓“数字废气”，提供表面上免费的服务。事实上，越来越多的人现在能够自动记录他们生活的许多方面（除了他们访问的网页），这为新的商业模式创造了机会，为生成数据的人提供服务。例如，有些人可能希望出售他们的数据以换取现金，而不是放弃它，有些人可能希望将其捐赠给有价值的科学事业，如健康研究，而其他人可能希望仅以非识别的聚合形式共享数据，或者根本不共享数据。生活记录数据的范围可以从相对良性的（例如一天中键入的电子邮件数量）到高度个人化的（例如情绪唤醒状态），并且数据共享的方式可能非常细微差别。该项目旨在了解不同人口群体的隐私和共享需求如何变化，并建立一个专门为生活记录数据设计的共享和隐私基础设施。

项目成果

Assessing the Privacy of mHealth Apps for Self-Tracking: Heuristic Evaluation Approach.

• DOI: 10.2196/mhealth.9217
• 发表时间: 2018-10-22
• 期刊: JMIR mHealth and uHealth
• 影响因子: 5
• 作者: Hutton L;Price BA;Kelly R;McCormick C;Bandara AK;Hatzakis T;Meadows M;Nuseibeh B
• 通讯作者: Nuseibeh B

Business Models of the Quantified Self: Exploring the Monetisation of Personal Health Data

量化自我的商业模式：探索个人健康数据的货币化

• 发表时间: 2017
• 作者: Hatzakis T

Designing for Diabetes Decision Support Systems with Fluid Contextual Reasoning

具有流畅上下文推理的糖尿病决策支持系统设计

• 发表时间: 2018
• 作者: Katz D