From Human Data to Personal Experience

Horizon是一个多学科的数字经济(DE)研究和影响中心。我们在开发获取和分析人类数据的新技术的同时，探索如何利用这些技术向人们提供强大的体验，并认识和理解必须作为这些技术基础的人类和社会价值观。我们遵循以用户为中心的方法，基于开放创新的原则进行野外研究。在第一阶段，Horizon建立了一支由50多名研究人员组成的核心团队，并努力建立一个由35个学术界和200个行业、公共和第三部门合作伙伴组成的更广泛的网络。我们建立了博士培训中心，开办了DE All Hands系列会议和全国DE CDT暑期学校。不同学科的世界级科学产出已经与经济、文化和社会影响取得了平衡。这项建议建立在这一临界量的基础上，以使Horizon的翻译研究和影响发生阶段性变化。随着数字经济的成熟，随着社会、物理和数字的融合，以及人类数据成为越来越有价值的资产，我们对数字经济不断变化的性质做出回应。我们提供了一个愿景，在这个愿景中，人类数据能够创造和提供高度个人化的体验。我们建议应对三大挑战。首先是建立新的技术，以更透明的方式收集和解释我们的人类数据。第二是能够更好地理解和设计使用这些技术的新型体验，以促进个人成就感、幸福感和可持续发展的价值观。第三是解决围绕隐私设计和新的所有权模式的关键伦理挑战。我们将与一系列外部合作伙伴密切合作，这些合作伙伴的兴趣涉及：计算和分析；社会政策；以及DE的不同部门，包括创意产业、零售、快速消费品、金融、能源、交通和医疗保健。我们将通过一项灵活的翻译研究项目来参与这些项目。这些将被整合到围绕三个旗舰产品的总体战略影响活动中。反过来，这些将得到另外两个项目的支持；一个旨在维持更广泛的远程教育社区，另一个旨在发展我们的研究人员提供翻译研究和影响的能力。

Horizon is a multidisciplinary centre for Digital Economy (DE) research and impact. We balance the development of new technologies to capture and analyse human data, with explorations of how these can be used to deliver powerful experiences to people, with an awareness and understanding of the human and social values that must underpin these. We follow a user-centred approach, undertaking research in the wild based on principles of open innovation. In its first phase, Horizon has established a core team of over 50 researchers and has reached out to build a wider network of 35 academic and 200 industry, public and third-sector partners. We have established a Centre for Doctoral Training and inaugurated the DE All Hands series of conferences and national DE CDT Summer School. World-class scientific outputs in diverse disciplines have been balanced with economic, cultural and societal impact.This proposal builds on this critical mass to enable a step-change in Horizon's translational research and impact. We respond to the changing nature of the digital economy as it matures, as the social, physical and digital become blended and as human data becomes an increasingly valuable asset. We offer a vision in which human data enables the creation and delivery of highly personal experiences. We propose to address three major challenges. The first is to establish new technologies that collect and interpret our human data in a more transparent way. The second is to be able to better understand and design new kinds of experiences that employ these technologies to promote the values of personal fulfilment, wellbeing and sustainability. The third is to address key ethical challenges around design for privacy and new models of ownership.We will work closely with a range of external partners whose interests span: computing and analytics; social policy; and diverse sectors of the DE including creative industries, retail, fast moving consumer goods, finance, energy, transportation and healthcare. We will engage these through a programme of agile translational research projects. These will be integrated into an overarching strategic impact campaign that revolves around three flagships. In turn, these will be supported by two further programmes; one targeted at sustaining the wider DE community and the second at developing the capacity of our researchers to deliver translational research and impact.