From Human Data to Personal Experience

Horizon是数字经济（DE）研究和影响的多学科中心。我们在开发捕捉和分析人类数据的新技术，探索如何利用这些技术为人们提供强大的体验，以及对必须支撑这些技术的人类和社会价值的认识和理解之间取得平衡。我们遵循以用户为中心的方法，基于开放式创新的原则进行野外研究。在第一阶段，地平线建立了一个由50多名研究人员组成的核心团队，并建立了一个由35个学术机构和200个工业、公共和第三部门合作伙伴组成的更广泛的网络。我们建立了博士培训中心，举办了DE All Hands系列会议和全国DE CDT暑期学校。不同学科的世界级科学成果与经济、文化和社会影响相平衡。该提案建立在这一临界质量的基础上，使地平线的转化研究和影响得以逐步改变。随着数字经济的成熟，随着社会、物理和数字的融合，随着人类数据成为越来越有价值的资产，我们应对数字经济不断变化的性质。我们提供了一个愿景，在这个愿景中，人类数据能够创造和传递高度个性化的体验。我们提出应对三大挑战。首先是建立新技术，以更透明的方式收集和解释我们的人类数据。第二是能够更好地理解和设计新的体验，利用这些技术来促进个人成就感、幸福感和可持续性的价值观。第三是解决围绕隐私设计和新所有权模式的关键道德挑战。我们将与一系列外部合作伙伴密切合作，他们的兴趣包括：计算和分析；社会政策;以及包括创意产业、零售、快速消费品、金融、能源、交通和医疗保健在内的多个行业。我们将通过一个敏捷转化研究项目项目来吸引这些人。这些将整合到围绕三个旗舰店的总体战略影响活动中。反过来，这些将得到另外两个方案的支持；一个目标是维持更广泛的DE社区，第二个目标是发展我们的研究人员提供转化研究和影响的能力。

Horizon is a multidisciplinary centre for Digital Economy (DE) research and impact. We balance the development of new technologies to capture and analyse human data, with explorations of how these can be used to deliver powerful experiences to people, with an awareness and understanding of the human and social values that must underpin these. We follow a user-centred approach, undertaking research in the wild based on principles of open innovation. In its first phase, Horizon has established a core team of over 50 researchers and has reached out to build a wider network of 35 academic and 200 industry, public and third-sector partners. We have established a Centre for Doctoral Training and inaugurated the DE All Hands series of conferences and national DE CDT Summer School. World-class scientific outputs in diverse disciplines have been balanced with economic, cultural and societal impact.This proposal builds on this critical mass to enable a step-change in Horizon's translational research and impact. We respond to the changing nature of the digital economy as it matures, as the social, physical and digital become blended and as human data becomes an increasingly valuable asset. We offer a vision in which human data enables the creation and delivery of highly personal experiences. We propose to address three major challenges. The first is to establish new technologies that collect and interpret our human data in a more transparent way. The second is to be able to better understand and design new kinds of experiences that employ these technologies to promote the values of personal fulfilment, wellbeing and sustainability. The third is to address key ethical challenges around design for privacy and new models of ownership.We will work closely with a range of external partners whose interests span: computing and analytics; social policy; and diverse sectors of the DE including creative industries, retail, fast moving consumer goods, finance, energy, transportation and healthcare. We will engage these through a programme of agile translational research projects. These will be integrated into an overarching strategic impact campaign that revolves around three flagships. In turn, these will be supported by two further programmes; one targeted at sustaining the wider DE community and the second at developing the capacity of our researchers to deliver translational research and impact.