COMMUNITY BASED MEDIA PREVENTION CAMPAIGN

基于社区的媒体预防运动

• 批准号: 3507123
• 负责人: KATHLEEN J KELLY
• 金额: $ 22.93万
• 依托单位: ROCKY MOUNTAIN BEHAVIORAL SCI INST, INC
• 依托单位国家: 美国
• 财政年份: 1991
• 资助国家: 美国
• 起止时间: 1991-09-30 至 1993-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/3507123
• 关键词: adolescence (12-20); community planning; computer graphics /printing; drug abuse education; drug abuse prevention; education evaluation /planning; health behavior; interview; mass information media; parent offspring interaction; peer group; population survey; training aid

The goal is to develop, produce and implement media campaigns that will help in prevention of drug use in smaller communities where local resources are limited. A local survey is given to assess adolescent drug use. The results will provide input for computer programs that produce media materials for a year-long campaign including: newspaper articles; pamphlets; visuals and outlines for presentations to community organizations, parent groups and service groups; newspaper ads; billboards; radio spots; posters; and a Community Media Action Manual. All media messages will include local data and local references. The impact will be tested in a true experiment using communities as the unit of analysis with blocking and random assignment of communities. The media campaign will be aimed at changing drug use and the following attitudes: (1) intent to use, (2) perceived harm, (3) perceived parental sanctions against drugs, (4) peer encouragement to use drugs, (5) peer sanctions against drug use, and (6) perceived parent/child communication about drug involvement in 8th, 10th and 12th graders.

目标是制定、制作和实施媒体宣传活动， 帮助在较小的社区预防吸毒， 资源是有限的。 进行了一项当地调查，以评估青少年药物 使用. 结果将为计算机程序提供输入， 为期一年的宣传活动的媒体材料，包括：报纸文章; 小册子;向社区介绍的图像和大纲 机构、家长团体及服务团体;报章广告; 广告牌;广播节目;海报;以及社区媒体行动手册。 所有媒体信息将包括当地数据和当地参考资料。 的 将以社区为单位进行真正的实验， 的分析与分组和随机分配的社区。 的 媒体宣传运动的目的是改变吸毒情况， 态度：（1）使用意图，（2）感知伤害，（3）感知父母 （4）鼓励同伴吸毒;（5）鼓励同伴吸毒。 对药物使用的制裁，和（6）感知父母/子女沟通 关于八年级十年级和十二年级学生吸毒的事