PREVENTION OF TOBACCO USE IN RURAL ETHNIC AMERICAN YOUTH

预防农村美国裔青年吸烟

• 批准号: 6594436
• 负责人: KATHLEEN J KELLY
• 金额: $ 6.18万
• 依托单位: COLORADO STATE UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2002
• 资助国家: 美国
• 起止时间: 2002-06-01 至 2003-05-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6594436
• 关键词: Mexican Americans; adolescence (12-20); attitude; behavioral /social science research tag; caucasian American; clinical research; community; culture; drug abuse information system; embryo /fetus toxicology; female; health surveys; human pregnant subject; human subject; information dissemination; longitudinal human study; peer group; racial /ethnic difference; rural area; smokeless tobacco; smoking; tobacco abuse; tobacco abuse prevention

DESCRIPTION: (Applicant?s Abstract) Project IV: This project will determine whether localized media campaigns aimed at rural 7th and 8th grade Mexican American and White non-Hispanic students can influence their attitudes toward tobacco use and the subsequent use of tobacco (smoking cigarettes and smokeless tobacco). The primary target will be young women, where smoking produces potentially greater damage due to harmful effects to the fetus, newborn, and infant among pregnant smoking females. However, media messages will not be focused solely on females, and effects on males are expected such as reduction of smokeless tobacco. An effective and relatively low cost media campaign would be a valuable asset for rural communities that usually do not have the financial and technical resources for costly prevention efforts. However, typical media campaigns may not be useful for rural communities who may view their problems as more limited or unique compared to urban environments. The media campaigns that will be tested, therefore, will be localized to include local smoking data, identification with local situations, and images of local landmarks. There is evidence that prevention efforts may be enhanced by the use of peers; therefore, the effect of the media campaign alone (MEDIA) will be compared with the effect of the media campaign when local peers are added as an integral part of the media campaign (MEDIA+). In these MEDIA+ communities, a team of local peers (11th grade women) will be trained to present and monitor the media campaign. In addition, they will make radio spots, be names in news releases, and will be included in local visual references. The addition of this social influence from older females will be tested for its ability to reduce cigarette use and smokeless tobacco among younger females and males, over and above effects obtained in the MEDIA condition. Both experimental conditions will be compared to a control condition in which pre- and post assessments are obtained, with no intervention. Media components that can be localized to rural ethnic minority communities have been developed and tested, and the training program for peer involvement in media campaigns has been tested by the investigators. The programs are designed so that, if successful, technology transfer through extension services or 4H organizations would be feasible.

描述：（申请人？s摘要） 项目四：该项目将确定是否有针对性的地方媒体宣传活动， 在农村7年级和8年级的墨西哥裔美国人和白色非西班牙裔学生可以 影响他们对烟草使用的态度和随后的烟草使用 （吸烟和无烟烟草）。主要目标是年轻人 妇女，吸烟由于有害影响可能造成更大的损害 对妊娠吸烟女性的胎儿、新生儿和婴儿的影响。然而，在这方面， 媒体的信息将不仅集中在女性身上，对男性的影响也是 例如减少无烟烟草。一个有效的和相对 低成本的媒体宣传将是农村社区的宝贵资产， 通常没有财力和技术资源进行昂贵的预防 努力然而，典型的媒体宣传活动可能对农村地区没有用处。 社区可能认为他们的问题比其他社区更有限或独特， 城市环境。因此，将测试的媒体宣传活动将是 本地化以包括本地吸烟数据，与本地情况的识别， 和当地地标的图像。有证据表明，预防工作可能 因此，媒体宣传活动本身的效果 （媒体）将与当地同行 作为媒体活动（MEDIA+）的一个组成部分。在这些媒体+ 社区，一个当地同龄人（11年级妇女）小组将接受培训， 提出并监督媒体宣传活动。此外，他们还将制作无线电 地点，在新闻稿中的名称，并将包括在当地的视觉 推荐信来自年长女性的这种社会影响的增加将是 测试其减少吸烟和无烟烟草的能力， 年轻的女性和男性，超过在媒体获得的效果 条件将两种实验条件与对照条件进行比较 在没有干预的情况下获得前后评估。媒体 可以本地化到农村少数民族社区的组成部分， 制定和测试，以及同行参与媒体的培训方案 调查人员对这些活动进行了测试。这些程序是这样设计的， 如果成功，通过推广服务或4H技术转让 组织是可行的。