TEEN INSTITUTE AND COMMUNICATION CAMPAIGN

青少年学院和交流活动

• 批准号: 2290591
• 负责人: KATHLEEN J KELLY
• 金额: --
• 依托单位: COLORADO STATE UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 1995
• 资助国家: 美国
• 起止时间: 1995-09-30 至 1998-09-29
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/2290591
• 关键词: TEEN; INSTITUTE; COMMUNICATION; CAMPAIGN

ABSTRACT (FROM THE APPLICATION): Young women in their childbearing years not only endanger themselves through substance use but potentially endanger their children. Those who use alcohol, tobacco, and other drugs nearly always initiate use when young and increase use prior to leaving school. To prevent drug use by young women, particularly drug use during pregnancy, it is important to start early to establish negative attitudes toward use of drugs; establish strong social sanctions against drug use, particularly during pregnancy; prevent initiation; and encourage quitting. Media can be used to change attitudes and behaviors, but media campaigns need clear messages, high exposure, and strong identification. This project will create, within each of four communities, drug prevention teams consisting of young women in their sophomore and junior years of high school. These teams provide a local point of view and, at the end of the project, will also yield a local cadre concerned about drug use and aware of how the media can assist in combating such use. The team will be trained to localize a media prevention campaign. The campaign will use pretested materials and messages, and the team will adapt those materials using its knowledge of local conditions and results from a local substance use survey. The effectiveness of each team will be assessed by evaluating the materials it produces; the prevention activities it implements; and, through a substance use survey, the perceived level of exposure to campaign materials and changes in attitudes toward substance use by young females and substance use during pregnancy.

摘要（来自申请）：育龄期年轻女性 不仅会通过使用药物危害自己， 危及孩子。那些使用酒精，烟草和其他 药物几乎总是在年轻时开始使用，并在 离开学校防止年轻妇女吸毒，特别是吸毒 在怀孕期间使用，重要的是要尽早开始建立 对使用毒品的消极态度;建立强有力的社会制裁 防止吸毒，特别是在怀孕期间;防止吸毒;以及 鼓励戒烟。媒体可以用来改变态度和行为， 但媒体活动需要明确的信息，高曝光率， 识别.该项目将在四个 社区，由青年妇女组成的毒品预防小组， 大二和大三的时候这些团队为当地 的观点，并在该项目结束时，也将产生一个当地的 * 关心吸毒问题并了解媒体如何能够协助 打击这种使用。该团队将接受培训，以本地化媒体 预防运动。该运动将使用预先测试的材料， 信息，该团队将利用其知识调整这些材料 当地条件和当地物质使用调查的结果。的 每个团队的有效性将通过评估材料来评估 它产生的;它执行的预防活动;以及，通过一个 物质使用调查，运动暴露的感知水平 材料和年轻女性对药物使用态度的变化 以及怀孕期间使用药物。