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Food consumption, Advertising and Dynamics

食品消费、广告与动态

基本信息

批准号：
ES/N018788/1
负责人：
Rachel Griffith
金额：
$ 44.99万
依托单位：
Institute for Fiscal Studies
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2016
资助国家：
英国
起止时间：
2016 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=ES%2FN018788%2F1
关键词：
Food consumption Advertising Dynamics

项目摘要

The aim of the proposed research is to better understand individual behaviour in food markets, and to provide new evidence on the potential impacts of proposed policy interventions that seek to improve nutritional outcomes. Our focus will be on understanding what form preferences take and what factors might influence preference formation. We will extend economic models of food choice to reflect potential non-standard features of behaviour such as habits and temptation and we will also study the effects on decision making of advertising. To study habit formation, we will use food purchasing information on migrants and on children and their parents. We will study how we can incorporate behavioural biases such as temptation and self-control into the standard economic models of demand and use information on purchases people make for immediate and future consumption to estimate these models. We will also allow for potentially persuasive effects of advertising on consumers' choices. Finally, we will use these new models of demand to carry out ex ante policy evaluation of reforms that change relative prices or costs to study how the existence of habits formation or behavioural biases effect the potential impact of policy reform. When considering such policy counterfactuals we will analyse firm behaviour, accounting for dynamic strategic interactions between firms, in order to assess the long run impact on both demand and supply of government policy (such as taxes).

拟议研究的目的是更好地了解粮食市场中的个人行为，并提供新的证据，说明旨在改善营养结果的拟议政策干预措施的潜在影响。我们的重点将是了解什么形式的偏好采取和什么因素可能会影响偏好的形成。我们将扩展食品选择的经济模型，以反映潜在的非标准行为特征，如习惯和诱惑，我们还将研究广告决策的影响。为了研究习惯的形成，我们将使用关于移民和儿童及其父母的食物购买信息。我们将研究如何将诱惑和自我控制等行为偏差纳入标准的需求经济模型，并使用人们为立即和未来消费而购买的信息来估计这些模型。我们还将考虑到广告对消费者选择的潜在说服作用。最后，我们将使用这些新的需求模型，对改变相对价格或成本的改革进行事前政策评估，以研究习惯形成或行为偏差的存在如何影响政策改革的潜在影响。在考虑这些政策反事实时，我们将分析企业行为，考虑企业之间的动态战略互动，以评估政府政策（如税收）对需求和供给的长期影响。