Rethinking place branding governance: the implications of a stakeholder-orientated approach when managing the presentation of complex places

重新思考场所品牌治理:以利益相关者为导向的方法在管理复杂场所的展示时的影响

基本信息

  • 批准号:
    ES/V01109X/1
  • 负责人:
  • 金额:
    $ 12.53万
  • 依托单位:
  • 依托单位国家:
    英国
  • 项目类别:
    Fellowship
  • 财政年份:
    2021
  • 资助国家:
    英国
  • 起止时间:
    2021 至 无数据
  • 项目状态:
    已结题

项目摘要

The way cities, regions and nations are branded is changing. Instead of communicating images with scripted logos, slogans and taglines, there are calls for branding to centre on the perceptions and activities of the people who live, work, and invest within its boundaries. Building on these changes, my PhD research showed how different groups perceived and prioritised their city and examined the extent these groups can participate in branding activities. Despite the calls for greater inclusion, the findings pointed to the dominance of large businesses who have access to the knowledge, resources and connections needed to influence the direction of branding activities. The fellowship aims to strengthen these findings and their impact through four complementary work streams:WS1: Establishing industry collaborationsThe first major aim of the fellowship is to enhance the practical and policy impact of my research through industry collaborations with the Development Bank of Wales and Federation of Small Businesses. Together, we will co-design a report and one-day event looking at the potential for small businesses to provide leadership for different groups of stakeholders when creating a shared vision of places. In particular, the socio-economic impacts of these approaches will be examined. The co-designed research aligns to the place and business environment foundations of the Industrial Strategy, supporting businesses to develop and present their competitive strengths while working collaboratively to promote prosperous places.WS2: Strengthening research dissemination and developmentA second overarching aim centres on developing skills and outputs required to establish myself as a professional researcher. Central to these aims is the dissemination of publications from my PhD. This will involve three publications in well regarded academic journal articles in the fields of place branding, marketing and tourism. Extending the reach, I aim to publish my findings in more accessible and engaging formats, including blogs for the Institute of Place Management and City-REDI (Centre for Regional and Economic Development Institute), policy briefings and a Conversation article. A further audience to be targeted is students, with my research being translated into lecture material and taught to undergraduate and masters level students at universities in the UK and Ireland.WS3: Supplementary data collection and analysisThirdly, I will supplement and strengthen my PhD findings by focusing on the potential for small businesses to work together to develop and coordinate branding strategies. This will involve co- designing a research strategy with my industry collaborators based around interviews with small businesses in the Cardiff area, observing engagement between business stakeholders at industry events and through access to existing data held by the industry partners. These findings will support my aim of developing a multidisciplinary base for future career development and extending the scope of the socio- economic impacts. Based on this pilot study I will plan a further multidisciplinary publication and subsequent funding with my fellowship mentor, Prof Max Munday.WS4: Networks and collaborationsThe final overarching aim utilises the resources available through the fellowship to develop academic, industry and policy networks and collaborations. Pivotal to this WS is the invitation to undertake an institutional visit at the Institute of Place Management in Manchester. The policy and practitioner focused research centre specialise in place management research and has access to a wealth of resources, connections and training opportunities. The visit will also strengthen existing connections and provide a base for collaborative working in the future. Other routes to networks and collaborations are through attendance and feedback at academic conferences, covering place branding, marketing and regional economic development.
城市、地区和国家的品牌方式正在发生变化。与其用脚本化的标识、口号和标语来传达图像,还不如呼吁品牌以在其边界内生活、工作和投资的人们的感知和活动为中心。在这些变化的基础上,我的博士研究显示了不同群体如何感知和优先考虑他们的城市,并研究了这些群体可以参与品牌活动的程度。尽管呼吁加强包容性,但调查结果指出,大企业占据主导地位,它们可以获得影响品牌活动方向所需的知识、资源和关系。该奖学金旨在通过四个互补的工作流来加强这些发现及其影响:WS1:建立行业合作奖学金的第一个主要目标是通过与威尔士开发银行和小企业联合会的行业合作来增强我的研究的实际和政策影响。我们将共同设计一份报告和为期一天的活动,探讨小企业在创建共同愿景时为不同利益相关者群体提供领导的潜力。特别是,将审查这些办法的社会经济影响。共同设计的研究与工业战略的地方和商业环境基础相一致,支持企业发展和展示其竞争优势,同时合作促进繁荣的地方。WS2:加强研究传播和发展第二个总体目标是发展建立自己作为专业研究人员所需的技能和产出。这些目标的核心是传播我的博士论文。这将涉及在地方品牌、营销和旅游领域备受推崇的学术期刊文章中发表三篇文章。为了扩大影响力,我的目标是以更容易获得和参与的形式发布我的研究结果,包括地方管理研究所和城市REDI(区域和经济发展研究所中心)的博客,政策简报和对话文章。另一个目标受众是学生,我的研究被翻译成讲座材料,并教授给英国和爱尔兰大学的本科生和硕士生。WS3:补充数据收集和分析第三,我将通过关注小企业合作开发和协调品牌战略的潜力来补充和加强我的博士研究成果。这将涉及与我的行业合作者共同设计一项研究战略,该战略基于对卡迪夫地区小企业的采访,观察商业利益相关者在行业活动中的参与,并通过访问行业合作伙伴持有的现有数据。这些发现将支持我为未来职业发展建立多学科基础并扩大社会经济影响范围的目标。基于这项试点研究,我将计划与我的奖学金导师Max Munday.WS4教授进一步多学科的出版物和后续资金:网络和合作最终的总体目标是利用奖学金提供的资源来发展学术,工业和政策网络和合作。除了这个WS是邀请进行在曼彻斯特的地方管理研究所的机构访问。政策和从业者为重点的研究中心专门从事地方管理研究,并获得了丰富的资源,连接和培训机会。这次访问还将加强现有的联系,并为今后的合作奠定基础。网络和合作的其他途径是通过出席学术会议和反馈,包括地方品牌,营销和区域经济发展。

项目成果

期刊论文数量(9)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
A Research Agenda for Place Branding
地方品牌研究议程
  • DOI:
    10.4337/9781839102851.00024
  • 发表时间:
    2021
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Reynolds L
  • 通讯作者:
    Reynolds L
Reconsidering place branding: 'connecting the dots' between placemaking, policy making and sustainable development
重新思考场所品牌:场所营造、政策制定和可持续发展之间的“连接点”
  • DOI:
    10.18573/wer.260
  • 发表时间:
    2021
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Reynolds L
  • 通讯作者:
    Reynolds L
Covid-19 and stakeholder participation in the place branding process: a participatory impasse
Covid-19 和利益相关者参与场所品牌流程:参与性僵局
  • DOI:
  • 发表时间:
    2022
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Reynolds, L
  • 通讯作者:
    Reynolds, L
COVID-19 and the participatory place branding impasse: a study of actor agency
Re-considering the 'moral turn' in place branding after Covid-19: a case study of Cardiff
重新考虑 Covid-19 后品牌塑造的“道德转向”:卡迪夫的案例研究
  • DOI:
  • 发表时间:
    2021
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Reynolds, L
  • 通讯作者:
    Reynolds, L
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Laura Reynolds其他文献

Primary Failure of Eruption: A Diagnosis of Exclusion
原发性火山喷发失败:排除性诊断
  • DOI:
  • 发表时间:
    2023
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Laura Reynolds;Manas Dave;Siobhán Barry
  • 通讯作者:
    Siobhán Barry
Re-appraising ‘in-process’ benefits of strategic infrastructure improvements: Capturing the unexpected socio-economic impacts for lagging regions
重新评估战略性基础设施改善的“过程中”效益:捕捉落后地区意想不到的社会经济影响
  • DOI:
  • 发表时间:
    2023
  • 期刊:
  • 影响因子:
    6.8
  • 作者:
    M. Munday;Laura Reynolds;A. Roberts
  • 通讯作者:
    A. Roberts
There’s a time and place: Navigating omni-temporality in the place branding process
有一个时间和地点:在地方品牌塑造过程中驾驭全时间性
  • DOI:
    10.1016/j.jbusres.2023.114308
  • 发表时间:
    2024
  • 期刊:
  • 影响因子:
    11.3
  • 作者:
    Laura Reynolds;Ken Peattie;Nicole Koenig‐Lewis;Heike Doering
  • 通讯作者:
    Heike Doering
Strategic Planning of an International Trade Intermediary
国际贸易中介的战略规划
  • DOI:
  • 发表时间:
    2016
  • 期刊:
  • 影响因子:
    0
  • 作者:
    Laura Reynolds
  • 通讯作者:
    Laura Reynolds
A randomised controlled trial of a computerised intervention for children with social communication difficulties to support peer collaboration.
对有社交沟通困难的儿童进行计算机干预以支持同伴协作的随机对照试验。

Laura Reynolds的其他文献

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{{ truncateString('Laura Reynolds', 18)}}的其他基金

EAPSI: Impacts of seagrass genetic and species diversity in the provision of ecosystem services
EAPSI:海草遗传和物种多样性对提供生态系统服务的影响
  • 批准号:
    1015307
  • 财政年份:
    2010
  • 资助金额:
    $ 12.53万
  • 项目类别:
    Fellowship Award

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  • 批准号:
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Systematization of the Sense of Place method in place branding
地方品牌塑造中地方感方法的系统化
  • 批准号:
    22H03850
  • 财政年份:
    2022
  • 资助金额:
    $ 12.53万
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    Grant-in-Aid for Scientific Research (B)
A Model of Destination Management/Marketing Organization in Place Branding
目的地品牌管理/营销组织模型
  • 批准号:
    18K11854
  • 财政年份:
    2018
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A Study on the impact of place branding on tourism service innovation
地方品牌对旅游服务创新的影响研究
  • 批准号:
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  • 财政年份:
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Place Branding Trough Gastronomy and Local Food
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  • 批准号:
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Discourse Analysis of Construction and Collapse of Place Branding: the Case study of "Longevity" in Okinawa
地方品牌构建与崩溃的话语分析——以冲绳“长寿”为例
  • 批准号:
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Study of Inter-Regional place brand management
跨区域场所品牌管理研究
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将品牌和文化创意产品的真实性打入国际市场
  • 批准号:
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  • 财政年份:
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地方品牌跨区域合作研究
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