Towards diversity, equality and sustainability in streaming: Translating British media in Korea and Korean media in the UK

该项目探索如何通过流媒体服务在翻译中促进韩英媒体内容，目的是促进两国的相互文化交流和可持续媒体产业。更具体地说，这个项目调查了如何通过流媒体和OTT(OTT)服务将翻译作为英国和韩国媒体在对方国家发展和推广的一部分。尽管英国和韩国的媒体内容在另一个国家的可用性越来越高，但英国媒体在韩国媒体文化中通常被边缘化，韩国电影在很大程度上吸引了英国的小众观众。因此，英国和韩国的媒体可以说是对方国家的邪教媒体，迷信在他们周围成长起来。然而，随着两国自由贸易协定于2021年1月1日生效，人们预计韩国和英国之间将进行更直接的文化交流与合作，并有可能发展两国之间的媒体内容贸易。目前，媒体行业之间仍然缺乏联系，关于媒体内容的生产和接收的研究也很少。在新冠肺炎大流行期间，流媒体视频点播和在线视频传输的使用比以往任何时候都要扩大，国际字幕和配音媒体在奈飞等服务上的强大存在突显了翻译对于向新受众成功销售媒体内容的重要性。流媒体服务使观众能够决定何时、何事、在哪里观看他们选择的媒体内容，并帮助他们在翻译中探索来自世界各地的媒体产品。通过媒体产品的翻译发行，当地制作的作品可以接触到国际观众。这种通过翻译进行的更广泛的传播可以通过增加销售和更可持续的做法来支持国家媒体和创意产业，减少对环境的影响，同时也创造当地的就业机会。Netflix已经采取行动应对全球挑战，承诺雇佣当地工作人员(以避免旅行造成的碳足迹)，并实现温室气体净零排放。很少有研究关注韩国和英国之间通过翻译进行的媒体交流，也没有研究发展这种交流如何在两国带来更可持续的媒体和创意产业。什么学术没有像这个项目那样研究翻译、粉丝、媒体发行和可持续工作实践之间的相互联系。这个项目将通过研究韩国流媒体服务上的英国媒体文本(电影或电视节目)和英国流媒体服务上的韩国媒体的模式和受欢迎程度来加深对这种媒体交流的理解，重点放在翻译在使英国媒体在韩国可访问方面的作用，反之亦然。通过对粉丝作品和讨论的分析，它将审查现有媒体文本的接受情况，目的是通过OTT服务和翻译，制定在韩国推广英国媒体和在英国推广韩国媒体的方法。它将探讨面向国际受众的媒体产品翻译如何在英国和韩国发展可持续的(在经济和环境意义上)媒体产业。它将通过会议、在韩国举行的研讨会和在伦敦举行的会议，将英国和韩国的学术研究人员、从业者、政策制定者和行业利益相关者联系起来。该项目还将利用在英国和韩国引进的电影放映来吸引当地社区，并增加他们对另一个国家的媒体制作的兴趣。

This project explores ways to promote Korean and British media content in translation through streaming services with the goal of promoting mutual cultural exchange and sustainable media industries in each country. More specifically, this project investigates the ways in which translation can be used as part of the development and promotion of British and Korean media in the other country using streaming and Over the Top (OTT) services.Despite the growing availability of media content from both countries in the other country, British media has typically been marginalised in Korean media culture and Korean films have largely appealed to a niche audience in the UK. British and Korean media can therefore said to be cult media in the other country and fandoms have grown up around them. However, following the free trade agreement between the two countries, which came into effect as of 1 January 2021, there are expectations of more direct cultural exchange and collaboration between Korea and the UK and potential for developing the trade in media content between the two countries. Currently, there is still a lack of connectivity between the media industries and little research addressing the production and reception of media content. Streaming video on demand (SVOD) and OTT usage has expanded more than ever before during the Covid-19 pandemic, and the strong presence of international subtitled and dubbed media on services such as Netflix highlights the importance of translation for the success of selling media content to new audiences. Streaming services have empowered viewers by enabling them to decide when, what, and where to watch media contents of their choice and have facilitated them exploring media products from around the world in translation. Through the translated distribution of media products, local productions can reach international audiences. This wider distribution through translation can support national media and creative industries through increased sales and more sustainable practices that reduce environmental impact while also creating local jobs. Netflix already has made a move to address the global challenges by being committed to hiring local crews (to avoid its carbon footprint from travel), and to reach its 'net zero' greenhouse gas emissions. Little research has yet focused on this media exchange between South Korea and the UK through translation, nor on the ways in which developing this exchange can lead to more sustainable media and creative industries in each country. What scholarship there is has not researched the interconnection between translation, fandom, media distribution and sustainable working practices, as this project will.This project will develop understanding of this media exchange by examining patterns and popularity of British media texts (films or TV shows) available on streaming services in Korea, and Korean media available on British streaming services, focusing on the role of translation in making British media accessible in Korea and vice versa. Through analysis of fan productions and discussion, it will examine the reception of media texts that are already available, with the goal of developing ways to promote British media in Korea and Korean media in the UK through OTT services and translation. It will explore how translations of media productions for international audiences can develop sustainable (in both an economic and environmental sense) media industries in the UK and Korea. It will connect British and Korean based academic researchers, practitioners, policy makers, and industry stakeholders through meetings, a symposium in Korea and a conference in London. The project will also use introduced film screenings in both the UK and South Korea to engage local communities and increase their interest in the media productions from the other country.