DENORMALIZING SMOKING VIA POLICY AND MEDIA INTERVENTIONS

通过政策和媒体干预使吸烟非正常化

• 批准号: 6131656
• 负责人: Lois Barbara Biener
• 金额: $ 148.98万
• 依托单位: UNIVERSITY OF MASSACHUSETTS BOSTON
• 依托单位国家: 美国
• 财政年份: 2000
• 资助国家: 美国
• 起止时间: 2000-07-20 至 2004-06-30
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6131656
• 关键词: adolescence (12-20); adult human (21+); air pollution control; behavior modification; behavioral /social science research tag; health care policy; longitudinal human study; mass information media; smoking cessation; telecommunications

This four-year project is designed to investigate the effectiveness of three major types of public health interventions being used by the Massachusetts Tobacco Control Program (MTCP): local clean indoor air policies, local policies to restrict youth access to tobacco products and televised anti- tobacco media campaigns. The data will come from two sources: l) a population-based telephone survey of Massachusetts adults and youth ages 12 to l7 in the year 2000 and a longitudinal follow-up survey two years later of all youth respondents and all adult respondents who were smokers in the year 2000; and 2) town-level data drawn primarily from the MTCP management information system, the central repository of operating data concerning the local programs funded by the state's 1993 tobacco tax. The town-level data will be linked to individual survey data based on the respondent's town of residence. By examining the prospective effect of variation in strength, duration and enforcement of local clean indoor air ordinances and youth access ordinances on changes in the smoking behavior of youth and adults, the research will assess the contribution of these policies to the prevention of smoking initiation and the promotion of smoking cessation. By evaluating respondents' exposure to the antitobacco media campaign based on their television viewing patterns and recall of specific advertisements, the research will assess prospectively the impact of media exposure on youth and adult smoking. The research will help to identify potential mechanisms for the effect of these interventions. In addition, it will contribute to knowledge of how to design effective television counter-advertisements by assessing reactions to specific ads which vary in message and in valence and level of emotion aroused. Finally, the research will contribute to improving the methodology for assessing youth smoking in population-based samples by evaluating whether audio-computer-assisted telephone interviewing (T-ACASI) improves the reporting of smoking behavior by youth in telephone surveys. The long term objective of this project is to provide guidance to states and communities on the most effective ways to design and evaluate tobacco control interventions.

这个为期四年的项目旨在调查马萨诸塞州烟草控制计划（MTCP）使用的三种主要类型的公共卫生干预措施的有效性：当地清洁室内空气政策，当地限制青少年获得烟草产品的政策和电视反烟草媒体宣传。数据将来自两个来源：1）2000年对马萨诸塞州12至17岁的成年人和青少年进行的基于人口的电话调查，以及两年后对所有青少年受访者和2000年吸烟的所有成年受访者进行的纵向跟踪调查;（2）乡镇级数据主要来自MTCP管理信息系统，关于由1993年州烟草税资助的地方项目的操作数据的中央存储库。城镇一级的数据将与基于答卷人居住城镇的个人调查数据相联系。通过研究当地清洁室内空气条例和青年访问条例的强度，持续时间和执行情况对青年和成年人吸烟行为变化的预期影响，研究将评估这些政策对预防吸烟和促进戒烟的贡献。通过评估受访者接触反烟草媒体运动的情况，根据他们的电视观看模式和对特定广告的回忆，研究将前瞻性地评估媒体接触对青少年和成年人吸烟的影响。这项研究将有助于确定这些干预措施的潜在作用机制。此外，它将有助于了解如何设计有效的电视反广告，通过评估反应的具体广告，不同的信息和效价和水平的情绪引起的。最后，这项研究将有助于改善方法，以评估青年吸烟的人口为基础的样本，通过评估是否音频计算机辅助电话采访（T-ACASI）提高了吸烟行为的报告，青年在电话调查。该项目的长期目标是就设计和评估烟草控制干预措施的最有效方法向各州和社区提供指导。