DENORMALIZING SMOKING VIA POLICY AND MEDIA INTERVENTIONS

通过政策和媒体干预使吸烟非正常化

• 批准号: 6377884
• 负责人: Lois Barbara Biener
• 金额: $ 81.24万
• 依托单位: UNIVERSITY OF MASSACHUSETTS BOSTON
• 依托单位国家: 美国
• 财政年份: 2000
• 资助国家: 美国
• 起止时间: 2000-07-20 至 2004-06-30
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6377884
• 关键词: adolescence (12-20); adult human (21+); air pollution control; behavior modification; behavioral /social science research tag; health care policy; longitudinal human study; mass information media; smoking cessation; telecommunications

This four-year project is designed to investigate the effectiveness of three major types of public health interventions being used by the Massachusetts Tobacco Control Program (MTCP): local clean indoor air policies, local policies to restrict youth access to tobacco products and televised anti- tobacco media campaigns. The data will come from two sources: l) a population-based telephone survey of Massachusetts adults and youth ages 12 to l7 in the year 2000 and a longitudinal follow-up survey two years later of all youth respondents and all adult respondents who were smokers in the year 2000; and 2) town-level data drawn primarily from the MTCP management information system, the central repository of operating data concerning the local programs funded by the state's 1993 tobacco tax. The town-level data will be linked to individual survey data based on the respondent's town of residence. By examining the prospective effect of variation in strength, duration and enforcement of local clean indoor air ordinances and youth access ordinances on changes in the smoking behavior of youth and adults, the research will assess the contribution of these policies to the prevention of smoking initiation and the promotion of smoking cessation. By evaluating respondents' exposure to the antitobacco media campaign based on their television viewing patterns and recall of specific advertisements, the research will assess prospectively the impact of media exposure on youth and adult smoking. The research will help to identify potential mechanisms for the effect of these interventions. In addition, it will contribute to knowledge of how to design effective television counter-advertisements by assessing reactions to specific ads which vary in message and in valence and level of emotion aroused. Finally, the research will contribute to improving the methodology for assessing youth smoking in population-based samples by evaluating whether audio-computer-assisted telephone interviewing (T-ACASI) improves the reporting of smoking behavior by youth in telephone surveys. The long term objective of this project is to provide guidance to states and communities on the most effective ways to design and evaluate tobacco control interventions.

这个为期四年的项目旨在调查马萨诸塞州烟草控制计划 (MTCP) 使用的三种主要公共卫生干预措施的有效性：当地清洁室内空气政策、限制青少年获取烟草产品的当地政策以及电视反烟草媒体宣传活动。数据来自两个来源： l) 2000 年对马萨诸塞州 12 至 17 岁成年人和青少年进行的基于人口的电话调查，以及两年后对 2000 年所有青少年受访者和所有吸烟的成年受访者进行的纵向跟踪调查； 2) 镇级数据主要来自 MTCP 管理信息系统，该系统是有关由州 1993 年烟草税资助的地方项目的运营数据的中央存储库。镇级数据将与基于受访者居住镇的个人调查数据挂钩。通过研究当地清洁室内空气条例和青少年准入条例的力度、持续时间和执行力度的变化对青少年和成人吸烟行为变化的预期影响，该研究将评估这些政策对预防吸烟和促进戒烟的贡献。通过根据受访者的电视观看模式和对特定广告的回忆来评估受访者对反烟草媒体宣传活动的接触情况，该研究将前瞻性地评估媒体接触对青少年和成人吸烟的影响。该研究将有助于确定这些干预措施效果的潜在机制。此外，它将有助于了解如何通过评估对特定广告的反应来设计有效的电视反广告，这些广告的信息、效价和引发的情绪水平各不相同。最后，该研究将通过评估音频计算机辅助电话访谈（T-ACASI）是否改善电话调查中青少年吸烟行为的报告，有助于改进基于人群的样本中评估青少年吸烟的方法。该项目的长期目标是为各州和社区提供设计和评估烟草控制干预措施的最有效方法的指导。