Receptivity to new smokeless tobacco products among test market populations

在卷烟销量下降的背景下，无烟烟草的营销和销售呈上升趋势 在美国。目前，美国四大卷烟制造商已经推出了新的无痰烟， 无烟烟草产品仿照瑞典鼻烟，专门针对吸烟者。 对于这些新的、相对的公共卫生方法是否合适，存在着相当大的争议 低亚硝胺、无烟烟草产品。尽管如此，这些产品的可用性越来越高 这是一个事实，到目前为止，几乎没有关于这些产品使用情况的基于人群的数据。这个 国家癌症研究所和国家药物滥用研究所发布了一项计划 寻求研究以改善关于潜在减少暴露的使用的知识的公告 烟草产品，包括开发监测系统和评估可能 同时使用香烟和无烟产品等。此应用程序被定向 以达到这些目的。此时，印第安纳波利斯和达拉斯/堡垒。价值是这两个领域唯一的 主要品牌骆驼鼻烟和万宝路鼻烟都有供应。通过高效的双框架 采用抽样调查的方法，本研究将以人口为基础，对4540名成年人进行电话调查。 旨在提供消费者对新鼻烟接受度性质的证据的测试市场 产品，吸烟者和非吸烟者尝试产品并拒绝或拒绝的比率 经常使用它，以及经常使用它对吸烟模式可能产生的影响。此外， 该项目将有助于完善监测措施，并将为 对鼻烟的认识、试验和经常使用，以及对未来危害的认识 可以通过广告信息、营销策略和/或产品构成进行比较 变化。通过包括手机补充，它将增加对如何省略手机的知识 只有家庭可能会对鼻烟使用量的估计产生偏差，并建立将手机样本整合到 人口调查。最后，如果鼻烟使用率高到足以保证继续研究的话，这一点 Project将提供一组受访者，他们可以随着时间的推移进行跟踪。

In the context of declining sales of cigarettes, the marketing and sale of smokeless tobacco is on the rise in the United States. Currently four major U.S. cigarette manufacturers have introduced new spitless, smokeless tobacco products modeled on Swedish snus and targeted specifically to cigarette smokers. There is considerable controversy about the appropriate public health approach to these new, relatively low nitrosamine, smokeless tobacco products . Nevertheless the growing availability of these products is a fact, and to date there is virtually no population-based data on the use of these products. The National Cancer Institute and the National Institute of Drug Abuse have issued a Program announcement seeking research to improve knowledge about the use of potential reduced exposure tobacco products, including developing surveillance systems and assessing behavior changes that may accompany their use such as dual use of cigarettes and smokeless products. This application is directed to those purposes. At this time, Indianapolis and Dallas/Ft. Worth are the only areas where the two major brands, Camel Snus and Marlboro Snus, are both available. By means of an efficient, dual-frame sampling approach, this study will carry out a population-based telephone survey of 4540 adults in those test markets designed to provide evidence of the nature of consumer receptivity to the new snus products, the rate at which smokers and nonsmokers are trying the product and either rejecting it or adopting it for regular use, and the likely impact of regular use on smoking patterns. In addition, the project will contribute to refinement of surveillance measures and will establish benchmarks for awareness, trial and regular use of snus as well as perceptions of harmfulness against which future comparisons can be made as advertising messages, marketing strategies and/or product constituents change. By including a cell phone supplement, it will increase knowledge of how omission of cell phone only households may bias estimates of snus use, and build capacity to integrate cell phone samples into population surveys. Finally, if the rate of snus adoption is high enough to warrant continued study, this project will provide a panel of respondents who can be followed over time.