Development of a UK Extreme Gust Climatology and Linked Damage Tool

拟开展的工作：拟议的开拓者项目将进行市场调查，包括四个工作阶段：第一阶段-电话面试：面试将通过电话或实地考察进行，每次面试持续约30分钟。访谈将围绕带有核心问题的问卷（见下文）进行，但将以讨论的形式进行，以便深入了解用户的业务问题。访谈还将用于确定潜在的商业合作者和最终用户。目的是对10-12家在英国（再）保险市场有代表性的公司进行访谈。第二阶段-案头研究：案头研究将整理英国保险/再保险市场的信息和数据，英国风风险基准测试所用的当前数据信息，以及竞争产品和公司的信息。案头研究和访谈的产出将用于构建关于产品可能定价和销售规模以及获得市场吸引力所需的营销水平和资源的现实信息。将开发适当的市场通道。将构建应用程序的收入模型，估计3-5年时间内的潜在收入。第四阶段-报告和建议：将在一份文件中介绍第一至第三阶段的产出。这份报告将包括商业潜力的建议和路线，以市场的技术。如何探路者的工作将告知理解：知识和见解，从探路者的工作将告知理解：1.保险部门对改进的英国极端阵风气候学和相关损害工具的当前商业需求的大小和规模。2.为最大限度地利用商业机会而需要的进一步技术发展的性质和水平。3.优先考虑的市场机会以及原因。4.项目知识产权地位的优势和劣势.获得市场牵引力所需的资源。6.在提交后续基金提案之前，可以与之进行有意义对话的利益攸关方。7.影响的适当途径。获得后续项目资助的可能性，以及2015年春季提交是否合适。如何利用Pathfinder项目的成果为后续项目资助提供可靠的案例：Pathfinder项目开展的工作将通过以下方式影响拟议后续项目工作计划的性质和内容：1.充分了解最终用户的需要和要求。这些信息将指导技术开发计划的重点和方向，并确保其了解市场评估的结果。明确竞争的性质。这些知识与利益相关者的需求相结合，将决定优先考虑哪些市场机会。澄清进一步技术发展的性质，以最大限度地利用商业机会。这些信息将加强技术开发计划的内容，提高商业化成功的可能性。确定获得商业客户所需的可能挑战和资源，以及最合适的市场途径。这些信息将有助于制定一项可靠的计划，以推动项目取得适当的商业成果。确定最有可能采用该技术的最终用户以及最适合与之联系以获得支持函的最终用户。

WORK TO BE UNDERTAKEN:The proposed Pathfinder project will undertake a market research exercise comprised of four work stages: Stage 1 - Telephone Interviews: The interviews will be conducted either by telephone or through a site visit and each will last ~30 minutes. The interviews will be structured around a questionnaire with core questions (see below) but will be conducted in the form of a discussion in order to develop insights into the business issues of the user. The interviews will also be used to identify potential commercial collaborators and end-users. The aim will be to carry out interviews with 10-12 companies which are representative of the UK (re)insurance market.Stage 2 - Desk Research: The desk research will collate information and data on the UK insurance / reinsurance market, information on the current data employed for benchmarking UK wind hazard, and information on competitor products and companies.Stage 3 - Analysis:Output from the desk research and interviews will be used to construct realistic information on the product's likely pricing and scale of sales, and on the level of marketing and resources necessary to gain market traction. Appropriate routes to market will be developed. A revenue model for the application will be constructed which will estimate potential revenues in the 3-5 year timeframe. Opportunities for additional spin-out products will be considered.Stage 4 - Report and Recommendations: Output from stages 1-3 will be presented in a document. This report will include recommendations for the commercial potential and route to market for the technology.HOW THE PATHFINDER WORK WILL INFORM UNDERSTANDING:The knowledge and insights gained from the Pathfinder work will inform understanding on:1. The size and scale of the current commercial need within the insurance sector for an improved UK extreme gust climatology and linked damage tool. 2. The nature and level of further technical developments that would be desirable to maximize the commercial opportunity. 3. The market opportunities to prioritise and why. 4. The strengths and weaknesses of the project's intellectual property position.5. The resources required to gain market traction. 6. The stakeholders with whom a meaningful dialogue could be established prior to submission of the Follow-on-Fund proposal. 7. The appropriate pathway to impact.8. The likelihood of securing Follow-on funding and whether a submission in spring 2015 is appropriate.HOW THE PATHFINDER WORK WILL BE USED TO SHAPE A ROBUST CASE FOR FOLLOW-ON FUNDING: The work undertaken by the Pathfinder project will influence the nature and content of the work programme for the proposed Follow-on project by:1. Providing a sound understanding of the needs and requirements of end-users. This information will guide the focus and direction of the technical development plan and ensure that it is informed by the findings of the market assessment.2. Clarifying the nature of the competition. This knowledge combined with the needs of stakeholders will determine which market opportunities to prioritise.3. Clarifying the nature of the further technical developments necessary to maximise the commercial opportunity. This information will strengthen the content of the technical development plan and improve the likelihood of commercialisation success.4. Determining the likely challenges and resources necessary to obtain commercial customers and what is the most appropriate route to market. This information will underpin the development of a credible plan to drive the project towards an appropriate commercial outcome.5. Establishing those end-users to target as most likely to adopt the technology and who would be most appropriate to approach for letters of support.