Deep Space High - Space Camp

2011年，STFC向Fun Kids发放了一笔小额订婚补助金，以帮助儿童及其家人通过一系列名为《深空高中》的演讲节目增进对太空的了解。我们深空高中的目标是让孩子们参与进来，介绍和突出太空的乐趣，并通过有组织的教育或作为娱乐兴趣来激励孩子和父母发现更多。为了辅助制作并最大限度地提高儿童的认识，我们将该系列分为两个迷你系列，每个系列有10个功能，分别称为“神奇任务”(重点关注从先驱者和天空实验室到国际空间站和SETI的任务)和“宇宙手册”(查看更广泛的与空间探索相关的主题，包括各种空间望远镜，观察宇宙，空间对人体的影响，测量空间，超级燃料和(理论)捷径)。这部电视剧自2012年7月在Fun Kids上播出，可以在Fun Kids网站和iPad应用程序上再次收听，也可以在iTunes上免费下载。我们还在Fun Kids网站上创建了一个专门的微型网站，用户可以找到更多信息、图片、视频、下载和职业信息，以及在STFC和其他商定的网站上找到更多信息的链接。这些系列的反应非常热烈。自推出以来，该系列节目已有199,100名6岁至12岁的儿童和77,300名成年人收听。此外，iTunes上的音频下载量已达2510次，每周的下载量还在不断增长。但由于深空高中仍有大量空间可供探索，通过《太空夏令营》，我们建议再推出3部迷你系列剧，看看太空探索的更详细方面，以及英国在这些方面的参与。新的系列将跟踪深空高中的老师和学生，他们将开始实地考察地球和太阳，以及英国参与太空探索。这些内容丰富、鼓舞人心的特写将面向9至12岁的核心儿童受众，尽管根据经验，我们知道年龄较小的儿童和年龄较大的儿童也会听这些特写，以及父母和照顾者。因此，第二个好处是鼓励父母和年长的兄弟姐妹也发现，或许制定一个家庭计划，以了解更多。我们将在我们的网站上通过在线页面和横幅，在我们的每周时事通讯上发表社论，以及相关的新闻活动来推广这一系列。我们也会与学校沟通，让他们知道这个系列。该系列将受益于并建立在现有的深空高品牌基础上，为该工作提供附加值。为了进一步提高听众对该系列的认识，我们将在项目期间举办一些为期一周的比赛。这些活动将以简单的问答比赛的形式进行，孩子们有机会赢得书籍(我们可以帮助寻找)，还可能赢得其他合适的奖品(我们可以讨论)。在项目期接近尾声时，我们提议举办一场以空间为主题的短篇小说写作比赛，将最好的故事录制下来并在Fun Kids上播出，供下载。我们发现，这样的比赛有助于激励孩子和家庭更多地了解太空，并围绕主题进行思考。我们将通过听众对功能的反应、下载数量、在线访问以及与母公司小组的直接研究、竞赛参赛作品和第三方网站的点击水平来衡量成功与否。我们还将通过谷歌分析评估人们对支持在线材料的反应。我们旨在实现的总体影响是帮助进一步增加儿童对太空的总体理解和英国的参与，并激励儿童和他们的家庭发现更多，也许有几个孩子在学校学习科学，并可能在未来的职业生涯中

In 2011, the STFC awarded Fun Kids a Small Engagement grant to help increase understanding of space amongst children and their families through a series of speech features, entitled 'Deep Space High'. Our aim for Deep Space High was to engage with children, introduce and highlight the fun side of space, and inspire children and parents to find out more, either through organised education or as a recreational interest.To assist production and maximise awareness with children, we split the series into 2 mini series of 10 features each, called 'Marvellous Missions' (with the focus on missions from Pioneer and Skylab, to ISS and SETI) and 'Universe Handbook' (looking at a broader range of topics relating to space exploration including varieties of space telescopes, observing the universe, effects of space on human bodies, measuring space, superfuels and (theoretical) shortcuts). The series have been broadcast on Fun Kids since July 2012, are available to listen again on the Fun Kids website and iPad app, and as free downloads on iTunes. We also created a dedicated micro-site on the Fun Kids website, with users able to find additional information, images, videos, downloads and careers information, plus links to find out more at the STFC and other agreed websites.Reaction to these series has been significant. Since launch, the series has been heard by 199,100 children aged 6 to 12, and 77,300 adults. In addition, there have been 2,510 downloads of the audio through iTunes, with a growing level of weekly downloads. But with a substantial amount of space for Deep Space High still to explore, through "Space Camp" we propose 3 further mini series to look at more detailed aspects of space exploration and Britain's involvement in these. The new series will follow the Deep Space High teachers and pupils as they embark on field trips to explore the Earth and the Sun, as well as the UK's involvement in space exploration. The informative and inspirational features will be written for a core child audience aged 9 to 12 year olds, although from experience we know that both younger and older children will also listen to the features, as well as parents and carers. A secondary benefit is therefore encouraging parents and older siblings to also discover, and perhaps develop a family plan to learn more.We will promote the series on-air, with online pages and banners on our website, editorial in our weekly newsletter and associated press activity. We will also communicate with schools to make them aware of the series. The series will benefit and build upon the existing Deep Space High brand, providing added value to that work. To further help build awareness of the series amongst listeners, we will run a number of week long competitions during the project period. These will be in the form of simple Q&A competitions with opportunities for children to win books (we can assist with sourcing) and possibly other suitable prizes (which we can discuss). Towards the end of the project period, we propose to run a short story writing competition on a space theme, with the best stories recorded and broadcast on Fun Kids and available for download. We find that such competitions help inspire children and families to find out more about space, and think around the topics. We will measure success through listener reaction to the features, download numbers, online visits as well as direct research with our parent panel, entries to the competitions and by the level of click thrus to third party websites. We will also review reaction to the supporting online material through Google Analytics.The overall impact that we aim to achieve is to help further increase children's general understanding of space and the UK's involvement, and to inspire children and their families to find out more, with perhaps a few children taking up science at school and as possible future career