40 oz Views : Alcohol Expectancies for Malt Liquor

描述(由申请人提供)： 本提案是针对NIAAA RFA：AA-01-003，研究 高酒精含量麦芽饮料及相关产品。我们寻求三年的 资助开展研究以开发酒精结果的衡量标准 对麦芽酒的期望值，并评估 新的测量方法以及它在预测酒精使用方面的效用。“麦芽酒” 是最常见的高酒精含量麦芽饮料。这是一个 酒精含量是普通啤酒的两倍的廉价啤酒 通常以40盎司的容器出售。酒精含量高，量大 包装，和低价麦芽酒结合在一起，导致过度 年轻人和少数族裔的饮酒，麦芽酒所属的群体 大量营销(NIAAA，2000)。拟议的研究重点是开发一种 对积极和消极影响(即酒精)的信念的衡量 期望值)麦芽酒。酒精预期会随着以下因素的变化而变化 酒精饮料的类型。麦芽酒的独特特性和 广告形象(男子汉气概)和文化指向(嘻哈 文化)与之相关联，可能有助于预期 要么与其他饮料的保质期不同，要么 在他们的文化联系和措辞上是独一无二的。一计量麦芽 酒的期望值将提供一种检查消费麦芽的动机的方法 酒。 这项拟议的研究将聚焦于18岁之间的年轻成年男女。 以及35年。它围绕三个目标组织--1)确定和讨论 关于麦芽酒的积极和消极影响的信念(即， 积极的和消极的结果预期)由经常(40 盎司/周至少一次)。这些讨论将集中进行。 并将作为麦芽酒产品开发的基础 预期衡量标准。2)评估新员工的心理测量特性 为800名经常饮用麦芽酒的年轻人样本制定了麦芽酒预期指标。这个随机抽取的样本将是 使用随机数字拨号和计算机辅助电话进行招聘 面试(CATI)筛选面试。3)在横断面试验中使用 多元回归方程，检验该指标的预测效用 预测麦芽酒消费量的麦芽酒期望值 以及与酒精有关的问题。

DESCRIPTION (provided by applicant): This proposal is submitted in response to NIAAA RFA: AA-01-003, Research on High Alcohol Content Malt Beverages and Related Products. We seek 3 years of funding to conduct research to develop a measure of alcohol outcome expectancies for malt liquor and to assess the psychometric properties of the new measure as well as its utility for predicting alcohol use. "Malt liquor" is the most commonly available high alcohol content malt beverage. It is an inexpensive beer with double the alcohol content of regular beer, which is typically sold in 40 oz containers. The high alcohol content, high volume packaging, and low price of malt liquor combine to contribute to excessive drinking among young adults and minorities, the groups to which malt liquor is heavily marketed (NIAAA, 2000). The proposed research focuses on developing a measure of beliefs about the positive and negative effects (i.e., alcohol expectancies) of malt liquor. Alcohol expectancies can vary as a function of the type of alcoholic beverage. The unique characteristics of malt liquor and the advertising images (macho masculinity) and cultural referents (hip hop culture) with which it is associated, may contribute to expectancies that are either qualitatively different from those held for other beverages or that are idiosyncratic in their cultural links and phraseology. A measure of malt liquor expectancies will provide a way to examine motivation to consume malt liquor. The proposed research will focus on young adult men and women between age 18 and 35 years. It is organized around three aims- 1) Identify and discuss beliefs about the positive and the negative effects of malt liquor (i.e., positive and negative outcome expectancies) held by persons who regularly (40 oz at least once/week) consume it. These discussions will take place in focus groups and will serve as the basis for developing items for the malt liquor expectancy measure. 2) Assess the psychometric properties of the newly developed measure of malt liquor expectancies for a sample 800 young adults who regularly consume malt liquor. This randomly-selected sample will be recruited using random digit dialing and a Computer Assisted Telephone Interview (CATI) screening interview. 3) In cross-sectional tests using multiple regression equations, examine the predictive utility of the measure of malt liquor expectancies for predicting the consumption of malt liquor as well as alcohol-related problems.