40 oz Views : Alcohol Expectancies for Malt Liquor

40 盎司 浏览次数：麦芽酒的酒精含量预期

• 批准号: 6454123
• 负责人: R. LORRAINE COLLINS
• 金额: $ 15.52万
• 依托单位: STATE UNIVERSITY OF NEW YORK AT BUFFALO
• 依托单位国家: 美国
• 财政年份: 2001
• 资助国家: 美国
• 起止时间: 2001-09-28 至 2004-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6454123
• 关键词: alcoholic beverage consumption; alcoholism /alcohol abuse; behavioral /social science research tag; belief; clinical research; computer data analysis; culture; ethnic group; expectancy; human subject; imagery; interview; psychological tests; psychometrics; questionnaires; social psychology; statistics /biometry; substance abuse related behavior; telecommunications; young adult human (21-34)

DESCRIPTION (provided by applicant): This proposal is submitted in response to NIAAA RFA: AA-01-003, Research on High Alcohol Content Malt Beverages and Related Products. We seek 3 years of funding to conduct research to develop a measure of alcohol outcome expectancies for malt liquor and to assess the psychometric properties of the new measure as well as its utility for predicting alcohol use. "Malt liquor" is the most commonly available high alcohol content malt beverage. It is an inexpensive beer with double the alcohol content of regular beer, which is typically sold in 40 oz containers. The high alcohol content, high volume packaging, and low price of malt liquor combine to contribute to excessive drinking among young adults and minorities, the groups to which malt liquor is heavily marketed (NIAAA, 2000). The proposed research focuses on developing a measure of beliefs about the positive and negative effects (i.e., alcohol expectancies) of malt liquor. Alcohol expectancies can vary as a function of the type of alcoholic beverage. The unique characteristics of malt liquor and the advertising images (macho masculinity) and cultural referents (hip hop culture) with which it is associated, may contribute to expectancies that are either qualitatively different from those held for other beverages or that are idiosyncratic in their cultural links and phraseology. A measure of malt liquor expectancies will provide a way to examine motivation to consume malt liquor. The proposed research will focus on young adult men and women between age 18 and 35 years. It is organized around three aims- 1) Identify and discuss beliefs about the positive and the negative effects of malt liquor (i.e., positive and negative outcome expectancies) held by persons who regularly (40 oz at least once/week) consume it. These discussions will take place in focus groups and will serve as the basis for developing items for the malt liquor expectancy measure. 2) Assess the psychometric properties of the newly developed measure of malt liquor expectancies for a sample 800 young adults who regularly consume malt liquor. This randomly-selected sample will be recruited using random digit dialing and a Computer Assisted Telephone Interview (CATI) screening interview. 3) In cross-sectional tests using multiple regression equations, examine the predictive utility of the measure of malt liquor expectancies for predicting the consumption of malt liquor as well as alcohol-related problems.

描述（由申请人提供）： 本提案是为了响应NIAAA RFA：AA-01-003，研究 高酒精含量麦芽啤酒及相关产品。我们寻求3年的 资助开展研究，以制定酒精结果的衡量标准 对麦芽酒的期望并评估其心理测量特性 新的措施，以及其效用预测酒精使用。 “麦芽酒” 是最常见的高酒精含量麦芽饮料。这是一 便宜的啤酒，酒精含量是普通啤酒的两倍， 通常以40盎司的容器出售。高酒精含量，高容量 包装，麦芽酒低价格联合收割机，以促进过度 在年轻人和少数民族中饮酒，麦芽酒是 大量销售（NIAAA，2000）。该研究的重点是开发一种 关于积极和消极影响的信念的测量（即，醇 期望）的麦芽酒。酒精预期可以作为一个功能而变化， 酒精饮料的种类。麦芽酒的独特之处， 广告形象（大男子主义）和文化参照物（嘻哈 文化）与之相关，可能有助于预期， 或者与其他饮料的质量不同，或者 在文化联系和措辞上都有独特之处。一杯麦芽 酒的期望值将提供一种方法来检查消费麦芽的动机 白酒 这项拟议中的研究将集中在18岁之间的年轻成年男女身上 和35年。它是围绕三个目标组织的- 1）确定和讨论 关于麦芽酒的正面和负面影响的信念（即， 经常（40）持有积极和消极结果预期的人 盎司至少一次/周）消耗它。这些讨论将集中进行 集团，并将作为开发项目的麦芽酒的基础 期望测量2)评估新的心理测量特性 为800名年轻人的样本制定了麦芽酒预期量的测量方法 他们经常喝麦芽酒随机抽取的样本将 使用随机数字拨号和计算机辅助电话招募 面试（CATI）筛选面试。3)在横截面测试中， 多元回归方程，检查该措施的预测效用 预测麦芽酒消费的麦芽酒预期， 以及与酒精有关的问题。