Effects of current and plain cigarette package design on smokers cigarette evaluation
Effects of current and plain cigarette package design on smokers cigarette evaluation
批准号:
nhmrc : 623203
负责人:
A/Pr Sarah Durkin
金额:
$43.63万
依托单位:
依托单位国家:
澳大利亚
项目类别:
NHMRC Project Grants
财政年份:
2010
资助国家:
澳大利亚
项目状态:
已结题
起止时间:
2010-01-01 至 2015-12-31
中文摘要
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英文摘要
This project proposes to better understand the role of cigarette pack design on consumers' judgements that some cigarettes are safer than others. Three experimental studies are proposed, which will evaluate the influence of pack branding and colours, the potential impact of plain packaging, and the effect of larger size health warnings on consumer perceptions of cigarette health risks.
期刊论文(0)
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科研奖励(0)
会议论文
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依托单位:
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负责人:A/Pr Sarah Durkin
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依托单位:
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依托单位:
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依托单位:
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依托单位:
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依托单位:
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依托单位: