Effects of current and plain cigarette package design on smokers cigarette evaluation

现行卷烟包装设计和普通卷烟包装设计对吸烟者卷烟评价的影响

• 批准号: nhmrc : 623203
• 负责人: A/Pr Sarah Durkin
• 金额: $ 43.63万
• 依托单位: Cancer Council Victoria
• 依托单位国家: 澳大利亚
• 项目类别: NHMRC Project Grants
• 财政年份: 2010
• 资助国家: 澳大利亚
• 起止时间: 2010-01-01 至 2015-12-31
• 项目状态: 已结题
• 来源: https://researchdata.edu.au/effects-current-plain-cigarette-evaluation/78467
• 关键词: Effects; current; plain; cigarette; package

This project proposes to better understand the role of cigarette pack design on consumers' judgements that some cigarettes are safer than others. Three experimental studies are proposed, which will evaluate the influence of pack branding and colours, the potential impact of plain packaging, and the effect of larger size health warnings on consumer perceptions of cigarette health risks.

这个项目建议更好地理解香烟包装设计在消费者判断某些香烟比其他香烟更安全方面的作用。建议进行三项实验研究，以评估包装品牌和颜色的影响、普通包装的潜在影响，以及较大尺寸的健康警告对消费者对香烟健康风险的认知的影响。