Identifying levels and types of emotion that maximise effectiveness of anti-smoking ads, especially in low SES smokers

识别情绪的水平和类型，以最大限度地提高反吸烟广告的效果，特别是对于低社会经济地位吸烟者

• 批准号: nhmrc : 1016419
• 负责人: A/Pr Sarah Durkin
• 金额: $ 24.78万
• 依托单位: Cancer Council Victoria
• 依托单位国家: 澳大利亚
• 项目类别: Partnerships
• 财政年份: 2011
• 资助国家: 澳大利亚
• 起止时间: 2011-01-01 至 2015-12-31
• 项目状态: 已结题
• 来源: https://researchdata.edu.au/identifying-levels-types-ses-smokers/109774
• 关键词: Identifying; levels; types; emotion; maximise

Seizing the rare opportunity presented by well funded anti-tobacco media campaigns in Victoria over 2011-13, this research aims to investigate the optimum strength and type of emotion evoked by anti-smoking ads by examining smokers responses to a variety of ads. To decide whether campaign messages need to be tailored for disadvantaged groups, this research focuses on whether the impact of emotion in anti-smoking ads is different in disadvantaged smokers as compared to the broader population.

抓住2011-2013年维多利亚州资金充足的反烟草媒体宣传活动带来的难得机会，这项研究旨在通过调查吸烟者对各种广告的反应来调查反吸烟广告引发的最佳强度和情绪类型。为了决定是否需要为弱势群体量身定做竞选信息，本研究侧重于反吸烟广告中情绪的影响在弱势吸烟者中的影响是否与更广泛的人群相比有所不同。