New consumer warnings to counter reassurance based tobacco marketing

针对基于安慰的烟草营销的新消费者警告

• 批准号: nhmrc : 1142981
• 负责人: A/Pr Sarah Durkin
• 金额: $ 65.9万
• 依托单位: Cancer Council Victoria
• 依托单位国家: 澳大利亚
• 项目类别: Project Grants
• 财政年份: 2018
• 资助国家: 澳大利亚
• 起止时间: 2018-01-01 至 2021-12-31
• 项目状态: 已结题
• 来源: https://researchdata.edu.au/new-consumer-warnings-tobacco-marketing/1319839
• 关键词: New; consumer; warnings; counter; reassurance

This research will use consumer feedback to develop warnings about tobacco product attributes (e.g. cigarette filters, ‘smooth’ taste) that mislead smokers about the harms of smoking. We will assess smokers’ responses to these warnings, compared to current warnings on tobacco. The study will use a survey, group discussions, rating scales and an experiment with a follow-up to determine warnings with the greatest potential to correct persistent faulty beliefs about the harms of smoking.

这项研究将利用消费者的反馈，制定有关烟草产品属性（如香烟过滤嘴，“光滑”的味道）的警告，误导吸烟者吸烟的危害。我们将评估吸烟者对这些警告的反应，并与目前的烟草警告进行比较。该研究将使用调查，小组讨论，评级量表和后续实验，以确定最有可能纠正有关吸烟危害的持续错误信念的警告。