To what extent are Google search queries predictive of user intent?

Google 搜索查询在多大程度上可以预测用户意图？

• 批准号: 1923258
• 金额: --
• 依托单位: University of Oxford
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2017
• 资助国家: 英国
• 起止时间: 2017 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-1923258
• 关键词: what; extent; Google; search; queries

In 2014, The Atlantic headline stated: \Google knows you better than you know yourself"[1]. This expression refers to the lack of reservation with which online users expose their inquisitiveness, interests and desires to the online environment | especially to search engines. However, are users' intentions unambiguously reflected in their search behaviour and can also easily be derived from it? Furthermore, can search queries be used as distinct predictors for users' subsequent online actions?I suggest in the following three key research questions that are necessary to address my main research question:Q1: Which statistical methods are most applicable for generating search queries with a predictive ability for user intent?Q2: To what extent does search query behaviour depend on temporal affects? Q3: Does web search behaviour represent an unrestricted reflection of user intent?

2014年，《大西洋月刊》（The Atlantic）的标题写道：“谷歌比你更了解你自己。这个表达指的是网上用户对网上环境毫无保留地表达他们的好奇心、兴趣和欲望|尤其是对搜索引擎来说。然而，用户的意图是否明确地反映在他们的搜索行为中，并且也可以很容易地从中得出？此外，搜索查询是否可以作为用户后续在线行为的不同预测因素？我建议在以下三个关键的研究问题是必要的，以解决我的主要研究问题：Q1：哪些统计方法是最适用于生成搜索查询与用户意图的预测能力？问题2：搜索查询行为在多大程度上取决于时间影响？问题3：网络搜索行为是否代表用户意图的无限制反映？