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Driving growth and prosperity through 'Design Strategy, Design Futures and Design Driven Innovation'

通过“设计战略、设计未来和设计驱动的创新”推动增长和繁荣

基本信息

批准号：
2030993
负责人：
金额：
--
依托单位：
Manchester Metropolitan University
依托单位国家：
英国
项目类别：
Studentship
财政年份：
2017
资助国家：
英国
起止时间：
2017 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=studentship-2030993
关键词：
Driving growth prosperity through Design

项目摘要

How does the subconscious use of objects drive value creation for the user ? My research interests concern the potential of design to shape the strategic development of new products and services - in particular, the relationship between the development process, the user and the resultant end-product(or service) - leading to a viable outcome or identifying conceptual directions for product development. I have a keen interest in the front-end development process, and opportunities for employing design to build long-term strategies for organisations ensuring their growth and prosperity. A key area of focus is through consideration of the visceral, behavioural and reflective levels of product design and services - visceral responses concerning visual stimulus, behavioural responses exploring product use, and reflective design interrogating product semantics. To emphasise, such reflective consideration teamed with end user expectations have remained and continue to be at the core of my creative and technological ideations. My preferred research theme of choice for the PhD is 'design strategy, design futures and design-driven innovation (Verganti, 2009; Brown, 2009)' as my work demonstrates exploration of such topics. In addition, individual research interests consider how strategy could benefit technology for the creative industries, and I wish to explore how innovation could improve manufacturing processes.

对象的潜意识使用是如何为用户创造价值的？我的研究兴趣关注设计在塑造新产品和服务的战略发展方面的潜力，特别是开发过程、用户和最终产品（或服务）之间的关系，从而产生可行的结果或确定产品开发的概念方向。我对前端开发过程，以及利用设计为组织制定确保其增长和繁荣的长期战略的机会有着浓厚的兴趣。重点关注的一个关键领域是通过考虑产品设计和服务的内在、行为和反思层面——关于视觉刺激的内在反应，探索产品使用的行为反应，以及询问产品语义的反思设计。需要强调的是，这种与终端用户期望相结合的反思一直并将继续是我的创意和技术理念的核心。我博士的首选研究主题是“设计策略，设计未来和设计驱动创新（Verganti, 2009; Brown, 2009）”，因为我的工作展示了这些主题的探索。此外，个人的研究兴趣考虑战略如何使创意产业的技术受益，我希望探索创新如何改善制造过程。