Arthritis Education Campaign: Pain and exercise

描述(由调查人员提供)：最先进的健康交流和教育活动--“关节炎教育活动：疼痛和锻炼(AEC)。AEC将包括一部13集的广播电视连续剧(一季)，将被编辑以创建一个视频集，以及一本配套的练习册。AEC的目标是减少关节炎患者的疼痛残疾和健康困扰。AEC将教45岁及以上的关节炎患者如何 患有关节炎的人进行锻炼，以减轻疼痛，并激励他们采取锻炼和 其他自我管理技术。 第一阶段的目的是确定关节炎患者对关节炎和运动的看法，并开发和验证该系列和练习册的内容和信息。第一阶段的研究将包括：关键线人访谈、创意计划开发、顾问委员会审查/创意计划修订，以及焦点小组测试。AEC第一阶段将使用 定性和定量研究设计，将包括关键线人访谈和焦点小组测试，并进行一些定量测试。 AEC将开发和应用一种创新的形式，将传统的运动指导和纪录片剪辑结合起来，以解决心理社会问题，并激励关节炎患者。这种创新的形式将提供教学和情感支持。 拟议的商业应用：电视广播将提供给网络、有线电视和公共电视台。PBS电视台的主要内容提供商美国公共电视台已经表达了对AEC的兴趣。视频集和工作簿将通过医生、卫生专业人员和为关节炎患者提供服务的组织分发。最先进的技术已经成功地向这个市场营销了许多其他患者教育材料，并已经建立了帮助营销的联系人和建立的关系。针对关节炎患者的产品市场很大。关节炎是美国残疾的主要原因，预计到2020年将影响近6000万人。目前还没有针对关节炎患者的广播锻炼节目。

DESCRIPTION (provided by investigator): State of the Art is developing a healthcommunication and education campaign-"Arthritis Education Campaign: Pain and Exercise (AEC). AEC will include a 13-part broadcast television series (one season), which will be edited to create a video set, and a companion workbook. The goal of AEC is to lessen pain disability and health distress of people with arthritis. AEC will teach people with arthritis, ages 45 and older, how to exercise with arthritis to reduce pain and motivate them to adopt exercise and other self-management techniques. The aims of Phase I are to determine the beliefs about arthritis and exercise held by people with arthritis and to develop and validate the content and message for the series and workbook. Phase I research will include: key informant interviews, creative plan development, board of advisor review/creative plan revision, and focus group testing. Phase I of AEC will use qualitative and quantitative research designs that will consist of key informant interviews and focus group testing with some quantitative testing. AEC will develop and apply an innovative format that combines traditional exercise instruction and documentary clips to address psychosocial issues and motivate people with arthritis. This innovative format will offer instructional and emotional support. PROPOSED COMMERCIAL APPLICATION: The television broadcast will be offered to network, cable, and public television stations. American Public Television, a major content provider to PBS stations, has already expressed interest in AEC. The video set and workbook will be distributed through physicians, health professionals, and organizations that serve people with arthritis. State of the Art has successfully marketed many other patient education materials to this market and already has contacts and established relationships to assist in the marketing. The market for products for people with arthritis is large. Arthritis is the leading cause of disability in the United States and is projected to affect nearly 60 million people in 2020. There is currently no broadcast exercise show for people with arthritis on the air.