Arthritis Education Campaign: Pain and exercise

描述（由研究者提供）：最新技术水平正在开发一项健康交流和教育活动-“关节炎教育活动：疼痛和运动（AEC）”。AEC将包括一个13部分的广播电视系列（一季），这将是编辑，以创建一个视频集，和一个配套的工作簿。AEC的目标是减轻关节炎患者的疼痛、残疾和健康困扰。AEC将教45岁及以上的关节炎患者如何 运动关节炎，以减少疼痛，并激励他们采取运动， 其他自我管理技术。 第一阶段的目的是确定关节炎患者对关节炎和运动的信念，并制定和验证系列和工作手册的内容和信息。第一阶段研究将包括：关键线人访谈、创意计划开发、顾问委员会审查/创意计划修订和焦点小组测试。AEC第一阶段将使用 定性和定量的研究设计，将包括关键的线人访谈和焦点小组测试与一些定量测试。 AEC将开发和应用一种创新的格式，结合传统的运动指导和纪录片剪辑，以解决心理社会问题，并激励关节炎患者。这种创新的形式将提供教学和情感支持。 拟议的商业应用：电视广播将提供给网络，有线电视和公共电视台。 PBS电视台的主要内容提供商美国公共电视台已经表示对AEC感兴趣。视频集和练习册将通过医生，卫生专业人员和为关节炎患者服务的组织分发。 State of the Art已成功地将许多其他患者教育材料推向该市场，并已建立联系人和关系，以协助营销。 关节炎患者的产品市场很大。 关节炎是美国残疾的主要原因，预计到2020年将影响近6000万人。 目前还没有针对关节炎患者的广播运动节目。

DESCRIPTION (provided by investigator): State of the Art is developing a healthcommunication and education campaign-"Arthritis Education Campaign: Pain and Exercise (AEC). AEC will include a 13-part broadcast television series (one season), which will be edited to create a video set, and a companion workbook. The goal of AEC is to lessen pain disability and health distress of people with arthritis. AEC will teach people with arthritis, ages 45 and older, how to exercise with arthritis to reduce pain and motivate them to adopt exercise and other self-management techniques. The aims of Phase I are to determine the beliefs about arthritis and exercise held by people with arthritis and to develop and validate the content and message for the series and workbook. Phase I research will include: key informant interviews, creative plan development, board of advisor review/creative plan revision, and focus group testing. Phase I of AEC will use qualitative and quantitative research designs that will consist of key informant interviews and focus group testing with some quantitative testing. AEC will develop and apply an innovative format that combines traditional exercise instruction and documentary clips to address psychosocial issues and motivate people with arthritis. This innovative format will offer instructional and emotional support. PROPOSED COMMERCIAL APPLICATION: The television broadcast will be offered to network, cable, and public television stations. American Public Television, a major content provider to PBS stations, has already expressed interest in AEC. The video set and workbook will be distributed through physicians, health professionals, and organizations that serve people with arthritis. State of the Art has successfully marketed many other patient education materials to this market and already has contacts and established relationships to assist in the marketing. The market for products for people with arthritis is large. Arthritis is the leading cause of disability in the United States and is projected to affect nearly 60 million people in 2020. There is currently no broadcast exercise show for people with arthritis on the air.