Men and Depression: A Health Promotion Campaign

项目描述（由申请人提供）：拟办的项目是一项多媒体宣传活动，通过纪录片、电视广播和印刷品来解决男性与抑郁症的问题。这项运动的目标是男性和他们的重要代表人物。该项目旨在：增加对男性抑郁症的了解；确定并解决评估和治疗的障碍（例如围绕男性和抑郁症的耻辱感）；并鼓励男性寻求专业的评估、诊断和治疗。非裔美国人、西班牙裔/拉丁裔美国人和亚裔美国人所面临的独特问题将在项目的制作、评估和推广中予以考虑。在第一阶段，State of the Art, Inc.确定了活动信息和材料，并测试了材料的可行性。这些材料包括一个广播节目，3个针对不同年龄段男性抑郁症的视频，以及与这3个视频配套的小册子。这些材料不仅针对男性，也针对他们的朋友和家人。在第二阶段，我们将完成材料的开发，并对其进行定性和定量测试。定性和定量研究将衡量这种多媒体教育方法超越现有教育方法的影响，并显示其对影响心理健康的男性知识、态度和行为的影响。测试将确保这些材料满足未确诊抑郁症的男性及其重要参照物的信息、动机和支持需求。完成的纪录片录像和小册子将通过咨询师、医生、治疗师、诊所、其他卫生专业人员和为抑郁症患者提供服务的组织，以及互联网健康网站和企业内部网分发。将特别考虑为所代表的年龄组（即大学保健中心、老年中心和工作场所雇员援助方案）寻找专门的视频材料传播点。

DESCRIPTION (provided by applicant): The proposed project is a multi-media campaign addressing the issue of men and depression using documentary video, television broadcast and print. The campaign targets men and their significant referents. The project aims to: increase knowledge about depression in men; identify and address barriers to assessment and treatment (such as the stigma surrounding men and depression); and encourage men to seek professional assessment, diagnosis and treatment. The unique issues facing African American, Hispanic/Latino American, and Asian American men will be taken into consideration in the projects production, evaluation, and outreach. In Phase I State of the Art, Inc. determined the campaign messages and materials, and tested feasibility of the materials. These materials include a broadcast, 3 videos addressing depression in men of different age groups, and booklets to accompany all three videos. These materials will not only target men but also their friends and family. In Phase II we will complete the development of the materials, and test them qualitatively and quantitatively. Both qualitative and quantitative research will measure the impact of this multi-media educational approach over and above existing methods of education and show its effects on men's knowledge, attitudes, and behaviors that affect mental health. Testing will ensure that the materials meet the informational, motivational, and supportive needs of men with undiagnosed depression, and their significant referents. The completed documentary video and booklet will be distributed through counselors, physicians, therapists, clinics, other health professionals, and organizations that serve people with depression, as well as Internet health websites, and corporate Intranets. Special consideration will be placed in finding dissemination points for the video materials that are specific for the age groups represented (i.e. College health centers, senior centers and workplace employee assistance programs).