Point-of-Sale Buyer Information Network (BuyIN)
Point-of-Sale Buyer Information Network (BuyIN)
批准号:
6689643
负责人:
ADAM I. PERLMAN
金额:
$11.04万
依托单位国家:
美国
项目类别:
财政年份:
2003
资助国家:
美国
项目状态:
已结题
起止时间:
2003-09-15 至 2008-03-31
关键词:
DVD /CD ROM Internet chemical information system clinical research computer assisted instruction consumer product dietary supplements education evaluation /planning educational resource design /development health behavior health education health surveys human subject information dissemination nutrient drug interaction perception user protection
中文摘要
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英文摘要
DESCRIPTION (provided by applicant): Incidences of drug-dietary supplement interactions in the adult U.S. population are high and expected to increase. The long-term goal of the proposed project is to reduce risks associated with the inadequately informed use of natural medicines by providing a reliable and widely available information resource to consumers. This resource, the Buyer Information Network (BuylN), will provide up-to-date, scientifically valid recommendations and warnings to consumers of dietary supplements at the cash register or point of sale. BuylN appends specially designed messages to receipts of customers who have purchased targeted items. Messages are downloaded from a remote server or local CD-ROM player. Information is provided by a qualified content provider and regularly updated. Specific aims in the first phase of the project are to demonstrate the technical feasibility of the BuylN approach and conduct pilot evaluation of its utility. In addition, the study will gather preliminary data on how BuylN influences consumer behavior and on the perceptions of consumers. Once these goals are achieved, the second phase of the project will: establish the scalability (expandability) of the approach; measure longer-term effects on consumer choices and behavior; explore additional CAM-related research opportunities; conduct key informant interviews with retailers, manufacturers and other stakeholders; and position for a commercial effort toward wide dissemination of the application. The research design uses several methods to achieve the goals of the study. These include visits to the BuylN Website as a quantitative indicator of interest, and a survey instrument. The survey will assess the effectiveness of the message delivery system including the effect of information delivered through BuylN on the future behavior and decisions of consumers.
期刊论文(1)
专著(0)
科研奖励(0)
会议论文
A point-of-sale communications campaign to provide consumers safety information on drug-dietary supplement interactions: a pilot study.
一项销售点沟通活动,为消费者提供有关药物与膳食补充剂相互作用的安全信息:一项试点研究。
DOI:
10.1080/10410236.2012.713777
发表时间:
2013
期刊:
Health communication
影响因子:
3.9
作者:
[Perlman,AdamI, Lebow,DavidG, Raphael,Karen, Ali,Ather, Simmons,LeighAnn]
通讯作者:
Simmons,LeighAnn
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财政年份:2009
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负责人:ADAM I. PERLMAN
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依托单位:
国内基金
海外基金
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