Material Spirits: Objects, Past and Landscape in Contemporary Scottish Whisky

威士忌是苏格兰文化不可分割的一部分，在优质生产、声誉和形象方面有着悠久的历史。人们对威士忌生意进行了研究，但还没有看到对1820年后的文化进行深入研究，当时非法威士忌酿造受到现代税收的阻挠。威士忌对苏格兰旅游业的重要性，以及它在国际上的推广，可以在统计数据和销售中显示出来，然而，这里有空间深入研究威士忌形成的物质文化，以及它的生产和营销方式，以及物品本身，描绘苏格兰的方式，并影响世界对它的看法。从更广泛的角度来看，关于地点和历史的想法可以结合在一起，探索苏格兰物质文化的创造。这个项目将考虑苏格兰威士忌如何产生一种物质文化，以及这种文化如何塑造物体的外观和感觉。它还将研究这能告诉我们国际上对苏格兰的看法。威士忌的感官体验由此产生，因为过去和地方产生了苏格兰田园诗般的，往往是浪漫的形象。阅读关于浪漫的高地背景的文献，并将威士忌成为优质产品的历史与当代苏格兰威士忌中使用的物品、图像和景观思想进行比较，这将是一件有趣的事情。嗅觉和味觉也会产生对质量、地点和丰富的生产历史的感知。对威士忌的社会用途及其融入苏格兰文化的研究，将有助于将威士忌与苏格兰和苏格兰生活的其他方面联系起来。看看游客和当地人都买了些什么，很明显，并不是只有威士忌酒瓶上覆盖着雄雄雄鹿和穿着格子呢的高地男人的图像。有机会评估与威士忌行业有关的物品，对于详细了解物品的质量以及过去和地点的证据至关重要。参观酿酒厂不仅可以了解生产历史，还可以了解当地景观如何用于特定品牌威士忌的营销，例如Talisker Skye瓶上使用的田园诗般的图像，以及这如何创造一种物质文化。与位于苏格兰历史和考古部门现代和当代部分的苏格兰国家博物馆密切合作，将允许对当代苏格兰威士忌的物品，过去和景观进行多学科研究。社会和文化历史将与物质文化研究联系起来，以发展研究，因为研究相关的收藏对于考虑威士忌行业产生的物质文化是如何形成的是必不可少的。

Whisky is an integral part of Scottish culture, and has a rich history of quality production, prestige and image. Work has been done on the business of whisky but has not yet seen a developed cultural study of post 1820, when illegal whisky making was thwarted by modern taxation. The importance of whisky to tourism in Scotland, as well as its outreach internationally, can be shown in statistics and sales, however there is room here to delve into a study of the material culture formed by whisky, and the ways in which its production and marketing, and the objects themselves, portray Scotland, and influence how it is perceived world-wide. Looking at the wider picture, ideas around place and history can come together to explore the creation of material culture in Scotland. This project will consider how Scottish whisky generates a material culture and how this shapes the look and feel of objects. It will also look at what this can tell us about perceptions of Scotland internationally. Sensory experiences of whisky come into this, as past and place have generated idyllic, and often romanticised images of Scotland. It will be intriguing to read the literature around the romanticised Highland context, and to compare the history of whisky becoming a quality product, with the objects, images, and ideas around landscape used in contemporary Scottish whisky. Smell and taste also produce perceptions of quality, place, and the rich history of its production. A study of whisky's social uses and its inclusion in Scottish culture will allow for connections to be made with other aspects of Scotland and Scottish life. Look at what tourists and locals alike buy, and it is clear that whisky bottles are not the only objects to be covered in images of majestic stags and Highland men in their tartan.The opportunity to assess objects related to the whisky industry will be paramount for seeing in detail the quality of items and evidence of past and place. Visits to distilleries will allow for not only a look at the history of production, but how local landscapes are used in the marketing of specific brands of whisky, such as the idyllic images used on Talisker Skye bottles, and how this creates a material culture. Close collaboration with National Museums Scotland, based in the Modern and Contemporary section of the Scottish History and Archaeology Department, will allow for a multi-disciplinary study of objects, past and landscape in contemporary Scottish whisky. Social and cultural history will be linked with material culture studies to develop the research, as studying relevant collections will be imperative in considering how the material culture generated by the whisky industry has been shaped.