Material Spirits: Objects, Past and Landscape in Contemporary Scottish Whisky

物质精神：当代苏格兰威士忌中的物体、过去和风景

• 批准号: 2289303
• 金额: --
• 依托单位: University of Edinburgh
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2019
• 资助国家: 英国
• 起止时间: 2019 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2289303
• 关键词: Material; Spirits; Objects; Past; Landscape

Whisky is an integral part of Scottish culture, and has a rich history of quality production, prestige and image. Work has been done on the business of whisky but has not yet seen a developed cultural study of post 1820, when illegal whisky making was thwarted by modern taxation. The importance of whisky to tourism in Scotland, as well as its outreach internationally, can be shown in statistics and sales, however there is room here to delve into a study of the material culture formed by whisky, and the ways in which its production and marketing, and the objects themselves, portray Scotland, and influence how it is perceived world-wide. Looking at the wider picture, ideas around place and history can come together to explore the creation of material culture in Scotland. This project will consider how Scottish whisky generates a material culture and how this shapes the look and feel of objects. It will also look at what this can tell us about perceptions of Scotland internationally. Sensory experiences of whisky come into this, as past and place have generated idyllic, and often romanticised images of Scotland. It will be intriguing to read the literature around the romanticised Highland context, and to compare the history of whisky becoming a quality product, with the objects, images, and ideas around landscape used in contemporary Scottish whisky. Smell and taste also produce perceptions of quality, place, and the rich history of its production. A study of whisky's social uses and its inclusion in Scottish culture will allow for connections to be made with other aspects of Scotland and Scottish life. Look at what tourists and locals alike buy, and it is clear that whisky bottles are not the only objects to be covered in images of majestic stags and Highland men in their tartan.The opportunity to assess objects related to the whisky industry will be paramount for seeing in detail the quality of items and evidence of past and place. Visits to distilleries will allow for not only a look at the history of production, but how local landscapes are used in the marketing of specific brands of whisky, such as the idyllic images used on Talisker Skye bottles, and how this creates a material culture. Close collaboration with National Museums Scotland, based in the Modern and Contemporary section of the Scottish History and Archaeology Department, will allow for a multi-disciplinary study of objects, past and landscape in contemporary Scottish whisky. Social and cultural history will be linked with material culture studies to develop the research, as studying relevant collections will be imperative in considering how the material culture generated by the whisky industry has been shaped.

威士忌是苏格兰文化不可分割的一部分，有着丰富的优质生产、声誉和形象的历史。关于威士忌生意的研究已经完成，但还没有看到对1820年后的文化研究，当时非法威士忌制造受到现代税收的阻挠。威士忌对苏格兰旅游业的重要性，以及它的国际影响力，可以从统计数据和销售数据中得到体现，但这里还有深入研究威士忌形成的物质文化的空间，以及威士忌的生产、营销和物品本身是如何描绘苏格兰，并影响它在世界范围内的形象的。从更广泛的角度来看，地方和历史的想法可以结合在一起，探索苏格兰的物质文化创造。这个项目将考虑苏格兰威士忌如何产生一种物质文化，以及这种文化如何塑造物品的外观和感觉。它还将研究这能告诉我们什么关于苏格兰在国际上的看法。威士忌的感官体验也进入了这一阶段，因为过去和地方产生了田园诗般的、往往是浪漫化的苏格兰形象。阅读围绕浪漫化高地背景的文学作品，并将威士忌成为优质产品的历史与当代苏格兰威士忌所使用的物体、图像和景观理念进行比较，将是非常有趣的。气味和味道也会产生对质量、产地和其丰富的生产历史的看法。对威士忌的社会用途及其在苏格兰文化中的融入进行研究，将使人们能够与苏格兰和苏格兰生活的其他方面建立联系。看看游客和当地人都买了什么，很明显，威士忌酒瓶并不是唯一被覆盖在威严雄鹿和穿着格子呢的高地人形象上的物品。评估与威士忌行业相关的物品的机会对于详细了解物品的质量和过去和地点的证据至关重要。参观酿酒厂不仅可以了解酿酒历史，还可以了解当地景观如何用于特定品牌的威士忌营销，例如Talisker Skye瓶子上使用的田园诗般的形象，以及这如何创造一种物质文化。与苏格兰国家博物馆密切合作，总部设在苏格兰历史和考古部现代和当代部分，将允许对当代苏格兰威士忌中的物品、过去和风景进行多学科研究。社会和文化史将与物质文化研究联系起来，以发展这项研究，因为在考虑威士忌行业产生的物质文化是如何塑造的过程中，研究相关收藏品将是必不可少的。