Vaginal Microbicide Acceptability STD/HIV Prevention

超出所提供的空间。这是一份修改后的申请。这项研究的主要目的是探讨与阴道杀微生物剂可接受性相关的因素。样本将从青春期中后期的高危女性中抽取。研究分为两个阶段。第一阶段将包括焦点小组、个人访谈和性二元访谈，以确定感兴趣的相关方面，并了解文化影响和适当的语言。第2阶段将包括评估阴道杀微生物剂用于性病预防的可接受性的各种维度（在第1阶段开发）的相对重要性。从市场研究的角度出发，选择了概念测试作为评估某种杀菌剂试用可能性的最佳方法。可接受性是指尝试具有特定特性的假设杀微生物剂的意图。本文的理论框架是根据计划行为理论改编的。其他结构将从创新扩散理论中得出。行为意图将评估使用一系列的视频小插曲，以模拟现实生活中的场景的性决策分析将集中在产品特性与可接受性，态度和社会规范与接受和预测的实际使用的基础上，初步的可接受性估计。一个由青少年医学、心理学和营销学组成的多学科小组被召集起来进行研究。该小组在青少年性行为、性传播疾病和接受性传播疾病相关疫苗等主题的临床和营销研究方面经验丰富。网站（==

EXCEED THE SPACE PROVIDED. This is a revised application. The primary goal of the proposed research is to explore factors associated with vaginal microbicides acceptability. The sample will be drawn from high-risk women in middle and late adolescence. The research is organized into two phases. Phase 1will consist of focus groups, individual interviews and sexual dyad interviews in order to identify relevant dimensions of interest as well as develop understanding of cultural influences and appropriate language. Phase 2 will consist of an assessment of the relative importance of the ~arious dimensions (developed in Phase 1) on acceptability of vaginal microbicide use for STD prevention. Drawing from the perspective of marketing research, a concept test is chosen as the best methodology to assess Lhe likelihood of a trial of use of a given microbicide. Acceptability is operationalized as intention to try a hypothetical microbicide with specified characteristics. The theoretical framework is adapted from the Theory ot Planned Behavior. Additional constructs will be drawn from Diffusion of Innovation Theory. Behavioral intention will be assessed using a series ofvideo vignettes in orderto simulate real-life scenarios of sexual decision-making Analyses will focus on product characteristics associatedwith acceptability, attitudes and social norms associated with acceptance and forecasting of actual use based on initial acceptability estimates. A multi-disciplinary team drawn from adolescent medicine, psychology and marketing is assembled to conduct the research. This team is substantially experienced in conducting clinical and marketing research with adolescents addressing topics of sexual behavior, sexually transmitted diseases and acceptance of STD-related vaccines. PERFORMANCESITE( ========================================Section End===========================================