Effects of Public Information in Cancer (EPIC Center)

宾夕法尼亚大学癌症传播研究卓越中心将研究人们如何理解复杂的公共信息环境，以及这如何影响他们做出的与癌症相关的行为选择。公共信息环境的影响发生在个人的个人知识、技能和特征、他们的社会关系以及他们与卫生专业人员和卫生机构的接触的背景下。该中心将为每个项目和核心汇集具有不同学科背景和概念框架的学者，包括传播学、医学、公共卫生、社会、认知和临床心理学，这种对研究的主要关注将补充对该领域新研究和研究方法的发展的密切关注，癌症传播领域研究人员的培训，以及以影响实践的方式传播结果。癌症中公共信息的影响(EPIC)中心有七个具体目标：(1)实施一个全面的研究计划，以调查公开的癌症信息的影响，(2)提炼和阐述癌症传播的理论，以及与公共癌症信息相关的行为改变理论，(3)开发癌症传播研究的新措施和方法，(4)提供新的癌症传播研究的教育和培训计划，(5)支持新的研究提案的开发，这些新的研究提案承诺打破概念或方法的基础，并鼓励少数族裔研究人员参与该领域，(6)确保有效地利用EPIC中心研究的重要成果(7)确保在每个EPIC中心研究项目、培训新的癌症传播学者以及在该中心主持下开展的所有工作方面的跨学科合作。该提案包括3个完整的研究项目、3个核心项目和一个带有2个试点项目的发展计划。这三个研究项目包括：(1)关于前列腺癌、乳腺癌和结肠癌相关决策的信息扫描和搜索行为；(2)在寻求高和低感觉的年轻人中对内容和形式不同的反烟草广告的不同反应；(3)关于尼古丁成瘾遗传风险的新闻媒体信息的框架如何影响与吸烟有关的认知和行为。这些核心包括将提供监督、进行传播的管理、将监督博士后奖学金计划的培训、将帮助项目发展共同概念和方法的理论和方法，以及支持试点项目的发展计划。我们通过要求所有项目和核心都有沟通和癌症控制共同的主要研究人员，通过建立跨中心的教育计划和对正在进行的和拟议的研究进行共享审查，来确保跨学科合作。

The Penn Center of Excellence in Cancer Communication Research will examine how people make sense of the complex public information environment and how that affects the behavioral choices they make relevant to cancer. The effects of the public information environment occur in the context of individuals' personal knowledge, skills and characteristics, their social relationships, and their contact with health professionals and health institutions. The Center will bring together scholars with a range of disciplinary backgrounds and conceptual frameworks for each project and core, including communication science, medical science, public health, and social, cognitive and clinical psychology, This primary focus on research will complement careful attention to the development of new research and research approaches in the area, the training of researchers in the area of cancer communication, and the dissemination of results in ways that influence practice. The Effects of Public Information in Cancer (EPIC) Center has seven specific aims: (1)To implement a comprehensive research program to investigate the effects of publicly available cancer information, (2)To refine and elaborate upon theories of cancer communication, and theories of behavior change as they relate to public cancer information, (3) To develop new measures and methods for cancer communication research, (4) To provide a new education and training program in cancer communication research, (5) To support the development of new research proposals which promise to break conceptual or methodological ground, and which encourage the involvement of minority researchers in the field, (6) To ensure that important results from EPIC Center research are used effectively (7) To ensure interdisciplinary collaboration on each EPIC Center research project, in the training of new scholars of cancer communication, and all work undertaken under the Center's auspices. The proposal includes 3 full research projects, three cores and a developmental program with 2 pilot projects. The three research projects include studies of (1) information scanning and searching behavior about prostate, breast and colon cancer-related decisions, (2) differential responsiveness to anti-tobacco advertising varying in content and format among high and low sensation seeking young adults, (3) how the framing of news media information about genetic risk for nicotine addiction influences smoking-related cognitions and behaviors. The cores include Administration which will provide oversight, undertake dissemination, Training which will supervise a program of post-doctoral fellowships, and Theory and Methods which will assist projects in the development of common conceptual and methodological approaches, as well as a developmental program to support pilot projects. We assure interdisciplinary collaboration by requiring all projects and cores to have communication and cancer control co-Primary Investigators, by establishing cross-Center educational programs and shared reviews of ongoing and proposed research.