TV Watching Exposure, Eating and Nutrition Study

描述（由申请人提供）：本申请是职业发展奖。该奖项的总体目标是提供进行大规模大众传播研究所需的培训和技能，研究视觉媒体对青少年饮食行为的影响。由来自新闻和大众传播、儿科和生物统计学的知名调查人员组成的一个多学科指导小组已经组装起来，以指导这一过程。该计划包括辅导、大众传播和生物统计课程、技能发展、讲习班和研究计划。在这五年里，我还将在科学会议上展示研究成果，准备和提交手稿，并撰写K22或R 01。该研究计划概述了电视观看暴露，饮食和营养研究（TWEENS），包括四个综合目标，以更好地了解视觉媒体对白色，非洲裔美国人和拉丁美洲人饮食的影响。1）焦点小组行为识别媒体使用模式，最喜欢的电视频道和节目，流行文化偶像，如电影明星，电视明星和运动员，2）对9-12奥尔兹在学校进行横断面媒体调查，3）在Tween电视高峰期进行广告内容分析，4）初步测试视觉媒体筛选工具，以评估电视食品广告与饮食之间的关系。研究计划1）结合了我在营养和癌症控制和预防方面的专业知识，2）直接建立在所描述的课程和研讨会上，3）利用导师的个人和集体专业知识以及他们进行的研究。这项工作有可能为许多研究领域提供信息，包括认知研究，以更好地了解Tweens的广告处理，以及创建和实施适当的针对性干预措施，重点关注视觉媒体和饮食，以提高饮食质量（增加水果和蔬菜，减少脂肪摄入量），目标是降低长期癌症风险。这个职业发展奖将为我提供受保护的时间来获得新的知识和技能，以便进行多学科研究，目标是建立自己作为一个独立的癌症传播研究者专门从事大众媒体和青少年饮食行为。

DESCRIPTION (provided by applicant): This application is for a career development award. The overall goal of this award is to provide training and skills needed to conduct large-scale mass communication studies examining the impact of visual media on adolescent dietary behavior. A multidisciplinary mentoring by a team of well-established investigators from journalism and mass communication, pediatrics, and biostatics has been assembled to guide this process. The plan includes mentoring, mass communication and biostatistics coursework, skills development, workshops, and a research plan. During the five years I will also present the research findings at scientific meetings, prepare and submit manuscripts, and write a K22 or R01. The research plan outlined, Television Watching Exposure, Eating and Nutrition Study (TWEENS), consists of four integrated aims to better understand the impact of visual media on diet for White, African-American, and Latino "tweens": 1) focus group conduct identify media use patterns, favorite TV channels and shows, popular culture icons, such as movie stars, TV stars, and athletes, 2) cross-sectional media survey to 9-12 year olds in a school-based setting, 3) conduct an advertising content analysis during peak Tween TV times, 4) pilot test a visual media screening tool to evaluate the relationship between exposure to TV food advertising and diet. The research plan 1) incorporates my expertise in nutrition and cancer control and prevention, 2) builds directly on the coursework and workshops described and 3) utilizes mentors' individual and collective expertise and studies they have conducted. This work has the potential to inform a number of research areas including cognitive studies to better understand advertising processing by Tweens and the creation and implementation of appropriate targeted interventions focused on visual media and diet to increase diet quality (increase fruit and vegetable and decrease fat intake) with the goal of decreasing long term cancer risk. This career development award will provide me with protected time to acquire new knowledge and skills in order conduct multidisciplinary research, with the goal of establishing myself as an independent cancer communication investigator specializing in mass media and adolescent dietary behavior.