COMMUNITY-BASED PREVENTION MARKETING: BRIDGING THE GAP FROM RESEARCH-TO-PRACTICE

基于社区的预防营销：弥合研究与实践之间的差距

• 批准号: 7924789
• 负责人: Carol A Bryant
• 金额: $ 79万
• 依托单位: UNIVERSITY OF SOUTH FLORIDA
• 依托单位国家: 美国
• 财政年份: 2009
• 资助国家: 美国
• 起止时间: 2009-09-30 至 2014-09-29
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/7924789
• 关键词: COMMUNITY; BASED; PREVENTION; MARKETING; BRIDGING

DESCRIPTION (provided by applicant): The Florida Prevention Research Center's (FPRC) mission is to use an innovative planning framework, community-based prevention marketing (CBPM), to develop, translate, implement, evaluate, and disseminate evidence-based approaches to strengthen community capacity for sustained disease prevention and health promotion. The health priority and behavioral focus of the core research project is the reduction of disparities in health problems associated with sedentary lifestyles among economically disadvantaged and minority youth. The FPRC's core research project will use CBPM to adapt, evaluate, and disseminate a community-based physical activity intervention called Scorecard to galvanize ethnically diverse, high poverty communities' abilities to make physical activity more accessible for youth 8 to 10 years of age. This project also will evaluate CBPM's ability to bridge the gap between research and practice by using CBPR and marketing principles to design a data-based dissemination plan, training tools and delivery mechanism. FPRC five-year goals also include working with community partners to: 1. Develop and evaluate an interactive online training and mentoring toolkit for communities interested in using CBPM to design or tailor evidence-based public health interventions. 2. Develop and deliver an online Social Marketing Practice Certificate Program 3. Provide CBPM, community-based participatory research, and social marketing training and technical assistance to community partners, graduate students, and public health professionals working in the Florida Department of Health, Hillsborough County Health Department, National Association of Chronic Disease Directors and Pan American Health Organization. 4. Disseminate research findings and marketing materials to community partners and public health professionals/researchers. 5. Evaluate the Center's success in meeting its research, training, communication and dissemination, and community partnership objectives. RELEVANCE (See instructions): The Florida Prevention Research Center will use an innovative planning framework that combines marketing principles and community based participatory research to enhance the translation and dissemination of evidence-based public health interventions in low income, ethnically diverse communities. Its core research project will use this approach to tailor, evaluate, and disseminate a physical activity program for youth, called Scorecard.

描述（由申请人提供）： 佛罗里达预防研究中心（FPRC）的使命是使用一个创新的规划框架，以社区为基础的预防营销（CBPM），开发，翻译，实施，评估和传播以证据为基础的方法，以加强社区的持续疾病预防和健康促进的能力。核心研究项目的健康优先事项和行为重点是减少经济上处于不利地位的青年和少数民族青年中与久坐不动的生活方式有关的健康问题的差异。FPRC的核心研究项目将使用CBPM来调整，评估和传播一种名为记分卡的社区体育活动干预措施，以激发种族多样性，高度贫困社区的能力，使8至10岁的青少年更容易获得体育活动。该项目还将评估CBPM通过使用CBPR和营销原则设计基于数据的传播计划、培训工具和交付机制来弥合研究与实践之间差距的能力。FPRC的五年目标还包括与社区伙伴合作，以：1。为有兴趣使用CBPM设计或定制循证公共卫生干预措施的社区开发和评估交互式在线培训和指导工具包。2.开发并提供在线社会营销实践证书课程3.提供CBPM，社区为基础的参与性研究，社会营销培训和技术援助，社区合作伙伴，研究生和公共卫生专业人员在卫生部，希尔斯伯勒县卫生局，慢性病主任和泛美卫生组织的全国协会工作的佛罗里达。4.向社区合作伙伴和公共卫生专业人员/研究人员传播研究结果和营销材料。5.评估中心在实现其研究、培训、交流和传播以及社区伙伴关系目标方面的成功情况。相关性（参见说明）：佛罗里达预防研究中心将使用一个创新的规划框架，将营销原则和基于社区的参与性研究相结合，以加强基于证据的公共卫生干预措施在低收入、种族多元化社区的翻译和传播。其核心研究项目将使用这种方法来定制，评估和传播一个名为记分卡的青少年体育活动计划。