Wake Up to Medicine Abuse

警惕药物滥用

• 批准号: 8489984
• 负责人: Sean Clarkin
• 金额: $ 20万
• 依托单位: PARTNERSHIP FOR A DRUG- FREE AMERICA
• 依托单位国家: 美国
• 财政年份: 2012
• 资助国家: 美国
• 起止时间: 2012-09-15 至 2017-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8489984
• 关键词: Wake; Up; Medicine; Abuse

The proposed project targets the dual needs of the nation's general population and the U.S. Center for Drug Evaluation and Research (CDER). More specifically, the proposed project will: 1) Increase awareness about and promote attitude and behavior change among healthcare providers to positively affect the growing problem of non- medical use of prescription and over-the-counter medication; and 2) Demonstrate effectiveness of an expanded, multi-pronged communication strategy targeting mainstream media and utilizing user-generated content. Food and Drug Administration (FDA) The Partnership at Drugfree.org is a health communications organization dedicated to preventing and promoting treatment for drug and alcohol abuse by young people. In April of 2012, The Partnership at Drugfree.org announced the establishment of the first annual "Wake Up to Medicine Abuse" week. Wake Up to Medicine Abuse is a national, week-long public awareness and education campaign and call to action to reduce medicine abuse as well as a year-round effort led by The Partnership at Drugfree.org to provide effective outreach, education, and tools to youth, parents, healthcare providers through innovative multimedia with the goal of reducing non-medical use of prescription and over-the-counter medication. The Aims, including targeted outcomes, include: Aim1: Develop and implement components of the Wake Up to Medicine Abuse project targeting healthcare providers; Aim 2: Demonstrate the Wake Up to Medicine Abuse project is an effective communication plan that increases awareness, intentions, and self-efficacy among providers to take preventive action; Aim 3: Decrease the number of people who use prescriptions and over-the-counter medication non- medically by increasing the proportion of providers taking preventive actions in response to the Wake Up to Medicine Abuse project; and Aim 4: Conduct rapid cycle evaluation to ensure that the Wake Up to Medicine Abuse project meets the needs of healthcare providers and enables them to take action to prevent non-medical use of prescriptions and over-the-counter medication Activities during Year 1 of the project will focus on significant expansion and enhancement of the dedicated Wake Up web resource (to be introduced in September of 2012). Future activities will be guided by the rapid cycle feedback gathered from healthcare providers and others.

拟议的项目旨在满足全国广大人民和人民的双重需求 我们。 药物评价和研究中心（CDER）。更多的 具体来说，拟议的项目将： 1) 提高人们的认识并促进态度和态度 医疗保健提供者之间的行为改变将对日益严重的非 处方药和非处方药的医疗用途； 2) 展示有效性 针对主流媒体和媒体的扩展的、多管齐下的传播战略 利用用户生成的内容。 美国食品和药物管理局（FDA） Drugfree.org 的伙伴关系是一个健康传播组织，致力于 预防和促进青少年吸毒和酗酒的治疗。于四月 2012 年，Drugfree.org 的合作伙伴宣布成立首届年度“Wake “警惕药物滥用”周。“警惕药物滥用”是一项为期一周的全国性公众活动 提高认识和教育运动并呼吁采取行动减少药物滥用以及 由 Drugfree.org 的伙伴关系领导的全年努力提供有效的外展， 通过创新多媒体向青少年、家长、医疗保健提供者提供教育和工具 减少处方药和非处方药的非医疗使用的目标。 目标（包括目标成果）包括： 目标 1：制定并实施 针对医疗保健提供者的“唤醒药物滥用”项目；目标 2：展示 唤醒药物滥用项目是一个有效的沟通计划，可以增加 提供者采取预防行动的意识、意图和自我效能；目标 3： 减少使用非处方药和非处方药的人数 通过增加采取预防措施来应对医疗问题的医疗服务提供者的比例 唤醒药物滥用项目；目标 4：进行快速周期评估，以确保 “唤醒药物滥用”项目满足了医疗保健提供者的需求，并使 他们采取行动防止处方药和非处方药的非医疗用途 该项目第一年的活动将侧重于显着扩展和增强 专用的 Wake Up 网络资源（将于 2012 年 9 月推出）。未来的活动 将以从医疗保健提供者和其他方面收集的快速周期反馈为指导。