Wake Up to Medicine Abuse

拟议的项目针对的是全国普通民众和 美国 药物评价和研究中心（CDER）。更 具体而言，拟议的项目将：1）提高认识和促进态度， 医疗服务提供者的行为改变，以积极影响日益严重的非 处方药和非处方药的医疗用途; 2）证明有效性 扩大针对主流媒体的多管齐下的传播战略， 利用用户生成的内容。 美国食品药品监督管理局（FDA） Drugfree.org上的伙伴关系是一个健康传播组织，致力于 预防和促进年轻人吸毒和酗酒的治疗。四月 2012年，The Partnership在Drugfree.org上宣布成立第一个年度“Wake 药物滥用周。唤醒药物滥用是一个全国性的，为期一周的公众 提高认识和教育运动，呼吁采取行动减少药物滥用， 由伙伴关系在Drugfree.org网站上领导的一年四季的努力，提供有效的外联， 教育和工具，以青年，家长，医疗保健提供者通过创新的多媒体， 减少处方药和非处方药的非医疗使用的目标。 目标1：制定和实施 针对医疗保健提供者的“唤醒药物滥用”项目;目标2： 唤醒药物滥用项目是一个有效的沟通计划， 提供者采取预防行动的意识、意图和自我效能;目标3： 减少使用处方药和非处方药的人数， 在医疗方面，通过增加提供者采取预防行动的比例， 目标4：进行快速周期评价，以确保 唤醒药物滥用项目满足了医疗保健提供者的需求， 他们采取行动，防止非医疗使用处方药和非处方药 项目第一年的活动将侧重于显著扩大和加强 专门的唤醒网络资源（将于2012年9月推出）。未来活动 将以从医疗保健提供者和其他人收集的快速周期反馈为指导。

The proposed project targets the dual needs of the nation's general population and the U.S. Center for Drug Evaluation and Research (CDER). More specifically, the proposed project will: 1) Increase awareness about and promote attitude and behavior change among healthcare providers to positively affect the growing problem of non- medical use of prescription and over-the-counter medication; and 2) Demonstrate effectiveness of an expanded, multi-pronged communication strategy targeting mainstream media and utilizing user-generated content. Food and Drug Administration (FDA) The Partnership at Drugfree.org is a health communications organization dedicated to preventing and promoting treatment for drug and alcohol abuse by young people. In April of 2012, The Partnership at Drugfree.org announced the establishment of the first annual "Wake Up to Medicine Abuse" week. Wake Up to Medicine Abuse is a national, week-long public awareness and education campaign and call to action to reduce medicine abuse as well as a year-round effort led by The Partnership at Drugfree.org to provide effective outreach, education, and tools to youth, parents, healthcare providers through innovative multimedia with the goal of reducing non-medical use of prescription and over-the-counter medication. The Aims, including targeted outcomes, include: Aim1: Develop and implement components of the Wake Up to Medicine Abuse project targeting healthcare providers; Aim 2: Demonstrate the Wake Up to Medicine Abuse project is an effective communication plan that increases awareness, intentions, and self-efficacy among providers to take preventive action; Aim 3: Decrease the number of people who use prescriptions and over-the-counter medication non- medically by increasing the proportion of providers taking preventive actions in response to the Wake Up to Medicine Abuse project; and Aim 4: Conduct rapid cycle evaluation to ensure that the Wake Up to Medicine Abuse project meets the needs of healthcare providers and enables them to take action to prevent non-medical use of prescriptions and over-the-counter medication Activities during Year 1 of the project will focus on significant expansion and enhancement of the dedicated Wake Up web resource (to be introduced in September of 2012). Future activities will be guided by the rapid cycle feedback gathered from healthcare providers and others.