TEACH STRIVES: Spreading Teen-Research Inspired Videos to Engage Schoolmates

描述（由申请人提供）：尽管几十年的努力，产生了有意义的见解影响少数民族学生进入健康研究职业生涯的因素，仍然有很大的需要，以进一步促进少数民族学生进入健康研究。我们对少数民族青年如何选择职业的研究表明，当少数民族学生对健康研究职业感兴趣时，具有现实职业经验和多层次导师的专门计划可以增加健康研究职业所需的知识，态度和行为。然而，我们发现，如果学生对健康研究领域的职业没有预先存在的兴趣，这样的项目效果要差得多。不幸的是，很少有学生对基线的研究职业感兴趣，也不知道如何增加他们的兴趣。通过提高对研究职业的基本兴趣，对干预措施的研究至关重要。 同侪社交网络可能是一种潜在的方式，以增加在卫生研究的职业兴趣在代表性不足的少数民族学生。社交媒体和智能手机的爆炸式增长促进了在线社交学习网络的创建，这是青少年相互交流和获取可信信息的一种有据可查的方式。 根据皮尤互联网项目，近四分之三的在线青少年使用社交网站。使用社交网站的青少年中，大约85%是活跃的参与者，参与诸如发布评论或图片等活动。近40%的青少年报告说，他们在网上分享自己创作的内容，比如自己创作的视频。 有趣的是，有理由相信，旨在提高职业兴趣的在线社交网络干预措施对代表性不足的种族和族裔群体以及来自低收入家庭的青少年比白人更有效。数据显示，低收入家庭的青少年使用在线社交网络的比例高于富裕家庭的青少年。此外，少数族裔家庭比白人更有可能通过移动的设备远程访问互联网。这凸显了在线社交媒体干预在影响少数群体青年的职业兴趣和参与方面的巨大潜力。 研究表明，有可能改变人们态度和行为的信息通常来自一个值得信赖的同伴。这在青少年中尤其如此，他们重视同龄人的意见并寻求模仿他们的同龄人。虽然同龄人的压力通常被认为是青少年中的一种消极现象，但利用积极的同龄人压力来改变青少年的行为越来越受欢迎。积极的同伴压力已被用于许多与难以改变的行为，如酗酒和吸毒或安全性行为有关的青年对青年的信息传递活动。利用这些激励和吸引青少年的理论，该提案旨在测试一种新型的点对点社交媒体营销活动的有效性，以传播青少年创作的视频短片，激励其他青少年考虑从事临床研究。

DESCRIPTION (provided by applicant): Despite several decades of effort that have produced meaningful insights into factors affecting the entry of minority students into careers in health research, there is still a great need to further promote entry of minority students into health research. Our research on how minority youth select careers has shown that when minority students are interested in career in health research, a dedicated program with realistic career experiences and multi-tiered mentors can increase knowledge, attitudes and behaviors needed for a career in health research. However, we found that such programs are much less effective if students do not have a pre- existing interest in careers in health research. Unfortunately, few students are interested in research careers at baseline and little is known about how to augment their interest. Research on interventions that can "prime the pump" for pipeline programs by boosting baseline interest in research careers is vital. Peer social networks may be a potential way to increase interest in careers in health research among underrepresented minority students. The explosion of social media and smartphones has facilitated the creation of social learning networks online which is a well-documented way for teenagers to interact with each other and to obtain trusted information. According to the Pew Internet Project, nearly three quarters of online teens use social network sites. Roughly 85% of teens who use social networking sites are active participants, engaging in activities such as posting comments or pictures. Nearly 40% of teens report sharing content online that they personally created, such as self-created videos. Interestingly, there is reason to believe that online social networking interventions that aim to boost career interests would be more effective for underrepresented racial and ethnic groups as well as teens from low income families than for whites. Data suggests that online social network use is higher among teens from low-income families than in teens from wealthier households. Moreover, minority families are more likely than whites to remotely access the internet via mobile devices. This highlights the enormous potential for online social media interventions to influence career interest and engagement in minority youth. Studies suggest that messages that have the potential to change people's attitudes and behaviors often originate from a trusted peer. This is especially true in teens, who value the opinion of and seek to emulate their peers. While peer pressure is often cast as a negative phenomenon among teens, the use of positive peer pressure to change behavior among teens is gaining in popularity. Positive peer pressure has been used in many youth-to-youth messaging campaigns related to difficult to change behaviors such as alcohol and drug abuse or safe sex. Drawing upon these theories for motivating and engaging teens, this proposal aims to test the effectiveness of a novel peer-to-peer social media marketing campaign to spread video vignettes created by teens to inspire other teens to consider careers in clinical research.