Social Interventions to address disparities In young adult tobacco use

解决年轻人烟草使用差异的社会干预措施

• 批准号: 8552088
• 负责人: Pamela May Ling
• 金额: $ 8.22万
• 依托单位: UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
• 依托单位国家: 美国
• 财政年份: 2013
• 资助国家: 美国
• 起止时间: 2013-03-01 至 2017-02-28
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8552088
• 关键词: Address; Adolescent; Adult; Age; Area; California; Child; Chronic Disease; Cigarette; Clinical; Communities; Counseling; Cross-Sectional Studies; Data; Disease; Focus Groups; Health; Health Campaign; Industry; Instruction; Intervention; Interview; Life Style; Light; Market Research; Marketing; Minority; Minority Groups; Morbidity - disease rate; Music; Patients; Pattern; Population; Public Health; Recording of previous events; Research; Research Design; Resources; San Francisco; Smoking; Smoking Behavior; Social Marketing; Teenagers; Testing; Time; Tobacco; Tobacco Dependence; Tobacco Industry; Tobacco use; Vulnerable Populations; addiction; age group; health disparity; improved; mortality; novel; prevent; programs; racial and ethnic; research study; smoking prevalence; social; tobacco advertising; tobacco prevention; young adult

PROJECT SUMMARY (See instructions): This project develops novel bar and nightclub interventions to address tobacco use disparities In young adults (age 18-25). Almost all tobacco prevention efforts concentrate on preventing children and adolescents from experimenting with cigarettes despite the fact that the transition from experimentation to regular smoking and addiction often occurs during young adulthood. The tobacco industry has invested millions of dollars in sophisticated marketing research on young adults, and has a long history of campaigns targeting minority and other vulnerable populations. We hypothesize that successfully competing with industry promotion in social venues will prevent transitions to regular tobacco use among young adults, and promote early cessation efforts, preventing both long term morbidity and mortality from smoking. Preliminary data: We evaluated a social marketing intervention for young adult Hipsters (a trendsetter community focused on the alternative music scene) in San Diego utilizing industry market segmentation strategies to define the target audience and directly countering tobacco industry lifestyle marketing. We found a significant 14% reduction in current smoking in the target community with a larger reduction (22%) among opinion leaders. We now propose to apply the intervention strategy to address tobacco use disparities in minority communities in the San Francisco/Bay Area. Study Design: (1) market segmentation study of young adults socializing in San Francisco/Bay Area to describe the number and size of bar subcultures, their demographic profile including racial/ethnic diversity, and smoking behavior (2) pilot test the feasibility and acceptability of novel social marketing interventions developed for specific subcultures with the greatest potential to impact tobacco disparities. We will utilize quantitative repeated cross sectional surveys and qualitative interviews, focus groups and observations. Cessation by age 30 avoids nearly all the long term health consequences of smoking. The results of this research will improve efforts to eliminate tobacco disparities in young adults and to develop novel targeted message strategies for public health campaigns and for clinical patient counseling.

项目摘要（请参阅说明）： 该项目开发了新颖的酒吧和夜总会干预措施，以解决年轻人的烟草使用差异（18-25岁）。尽管事实是，从实验到常规吸烟和成瘾的过渡经常发生在年轻人的成年期间，但几乎所有预防烟草预防努力都集中在防止儿童和青少年试验香烟。烟草业已投资数百万美元，以对年轻人进行复杂的营销研究，并拥有针对少数民族和其他脆弱人群的竞选活动的悠久历史。我们假设成功与之竞争 社会场所的行业促进将防止过渡到年轻人中定期使用烟草，并促进早期停止工作，从而防止长期发病和死亡率吸烟。 初步数据：我们评估了圣地亚哥的年轻成人潮人（一个专注于替代音乐现场的潮流社区）的社会营销干预措施，利用行业市场细分策略来定义目标受众并直接对抗烟草行业生活方式营销。我们发现，目前在目标社区中吸烟的14％降低了14％，意见领导者的降低量较大（22％）。我们现在建议采用干预策略来解决烟草使用 旧金山/湾区少数民族社区的差异。 研究设计：（1）在旧金山/湾区社交的年轻人社交的市场细分研究，以描述酒吧亚文化的数量和规模，其人口统计学概况，包括种族/种族多样性以及吸烟行为（2）试验测试针对具有影响巨大潜在潜在影响的特定社会营销干预措施的新型社会营销干预措施的可行性和可接受性。我们将利用定量重复的横截面调查以及定性访谈，焦点小组和观察结果。 到30岁时停止避免了吸烟的所有长期健康后果。这项研究的结果将改善消除年轻人烟草差异的努力，并为公共卫生运动和临床患者咨询制定新颖的目标信息策略。