Understanding online attention and user-generated content creation: An information consumption and production perspective

了解在线注意力和用户生成的内容创建：信息消费和生产的角度

• 批准号: DP140103688
• 负责人: Prof Robert Ackland
• 金额: $ 15.71万
• 依托单位: The Australian National University
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2014
• 资助国家: 澳大利亚
• 起止时间: 2014-06-30 至 2017-06-29
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP140103688
• 关键词: Understanding; online; attention; user; generated

There is a strong practical need for methods for understanding and measuring online behaviour. In this project, economic index number theory will be used to study information consumption, leading to new ways of measuring online attention and influence. Techniques for studying scaling relationships in the physical world will be used to study information production, leading to new insights into the efficiency of production of user-generated content. The project will contribute to understanding how social media such as Twitter contribute to social unrest and affect consumer decisions, and how distributed online collaboration can produce economically-valuable information resources such as Wikipedia.

对理解和衡量在线行为的方法有着强烈的实际需求。在这个项目中，将使用经济指数理论来研究信息消费，从而引入衡量在线关注度和影响力的新方法。研究物理世界中的缩放关系的技术将被用于研究信息生产，从而对用户生成内容的生产效率产生新的见解。该项目将有助于理解Twitter等社交媒体如何导致社会动荡并影响消费者决策，以及分布式在线协作如何产生经济上有价值的信息资源，如维基百科。