Project 2: Tobacco Marketing and Alternative Tobacco Use among College p182-230

项目 2：烟草营销和大学中的替代烟草使用 p182-230

• 批准号: 8761234
• 负责人: CHERYL Lee PERRY
• 金额: $ 83.53万
• 依托单位: UNIVERSITY OF TEXAS HLTH SCI CTR HOUSTON
• 依托单位国家: 美国
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-09-01 至 2018-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8761234
• 关键词: 18 year old; 7 year old; Advertisements; Advertising; Affective; Age; Awareness; Belief; Categories; Cigar; Cigarette; Cognitive; Data; Development; Devices; Direct Repeats; Electronic Mail; Electronics; Enrollment; Environment; Exposure to; Flavoring; Frequencies; Goals; Image; Individual; Lead; Legal; Mails; Marketing; Menthol; Minority; Minority Groups; Modeling; Monitor; Morbidity - disease rate; Nicotine; Pathway interactions; Pattern; Perception; Population; Printing; Regulation; Research; Risk; Sales; Science; Students; Subgroup; System; Texas; Time; Tobacco; Tobacco Dependence; Tobacco Industry; Tobacco use; United States; United States Food and Drug Administration; Youth; authority; cohort; college; evidence base; hookah; low socioeconomic status; mortality; preference; programs; response; risk perception; snus; tobacco advertising; trend; university student; web site; young adult

Use of non-cigarette alternative tobacco products is becoming increasingly prevalent in the United States, particularly among young adults who have the highest rates of use of these products. Limited evidence indicates that 18% of young adults have tried at least one of the following alternatives: snus, hookah, dissolvable tobacco, or an electronic nicotine delivery device (i.e., e-cigarette). Increasing use among young adults is alarming because tobacco addiction is solidified during this developmental period and because tobacco industry marketers have refocused their efforts on this population, their youngest legal targets (>18 years old). Yet, there is limited information on the diversity oftobacco products used by young adults, the changes and patterns of use across time, and the impact oftobacco marketing on young adults' use of noncigarette alternatives. The proposed research will establish a rapid response surveillance system to monitor, and respond to, changes in tobacco marketing and trends in young adults' use of non-cigarette alternatives, including flavored products. Data will be collected semi-annually over a three year period from two subgroups of Texas young adults: students enrolled in 4-year colleges and those enrolled in 2-year vocational programs. Vocational students tend to occupy lower socio-economic status (SES) categories than students enrolled in 4- year colleges, are more likely to be racial/ethnic minorities, and to have higher rates oftobacco use. Disparities in rates oftobacco use between the two groups may be due to differential tobacco marketing, which targets minority and lower SES individuals more heavily than other groups. However, there is no information on how the marketing environments differ across vocational and 4-year students. Our surveillance system will conduct repeated and direct observation of tobacco marketing over three years to characterize the tobacco marketing to which the two groups are exposed and in turn, examine the impact of marketing on changes in tobacco use over time. The Specific Aims of the research are to: 1) Describe the trajectories and transitions of tobacco use over time and determine the cognitive and affective factors associated with them; 2) Document and describe the tobacco marketing to which young adults are exposed; and 3) Determine the impact of marketing on young adults' tobacco use. The proposed research will inform the FDA authority over manufacturing and marketing of tobacco products. For example, this study can provide evidence about the developmental pathways characterizing use of flavored products by subgroups of young adults. As such, this study can inform FDA decisions about allowable constituents and additives during manufacture. Moreover, our comprehensive surveillance oftobacco marketing can inform changes in, or elimination of, marketing in certain channels (e.g., direct mail) and components of advertising content (e.g., images of models). Findings will also strengthen the evidence to enact regulation for tobacco products that are currently unregulated, such as cigars and hookah.

在美国，使用非烟替代烟草产品越来越普遍 特别是在这些产品使用率最高的年轻人中。有限的证据 表明18％的年轻人尝试了以下至少一种替代方案：Snus，Hookah， 溶解的烟草或电子尼古丁输送装置（即电子烟）。年轻人的使用越来越多 成人令人震惊，因为在此发育期间巩固了烟草成瘾，因为 烟草行业营销人员将他们的努力重新集中在这一人群上，这是他们最年轻的法律目标（> 18 年龄）。然而，关于年轻人使用的多样性的多样性信息， 跨时间的变化和使用模式，以及龙糖营销对年轻人使用非甲壳虫的影响 替代方案。拟议的研究将建立一个快速响应监视系统，以监视， 并回应，年轻人使用非二烟替代品的烟草营销和趋势的变化， 包括调味产品。数据将在三年的三年内半年度收集 得克萨斯州的年轻人：学生参加了4年的大学，并参加了2年的职业课程。 与入学的学生相比 一年的大学更有可能是种族/族裔少数民族，并且使用更高的龙杆菌使用率。差异 两组之间使用的龙杆菌的使用率可能是由于不同的烟草营销而引起的 少数群体和较低的SES个人比其他群体更为严重。但是，没有关于如何 在职业和4年的学生中，营销环境不同。我们的监视系统将进行 在三年内重复并直接观察烟草营销，以表征烟草营销 两组被暴露并依次研究，检查营销对烟草使用变化的影响 随着时间的推移。研究的具体目的是：1）描述烟草使用的轨迹和过渡 随着时间的流逝，并确定与之相关的认知和情感因素； 2）记录并描述 年轻人暴露的烟草营销； 3）确定营销对年轻的影响 成人烟草的使用。拟议的研究将告知FDA关于制造和营销的权力 烟草产品。例如，这项研究可以提供有关发展途径的证据 表征了年轻人亚组使用调味产品。因此，这项研究可以通知FDA 制造过程中有关允许成分和添加剂的决定。而且，我们的全面 tobacco营销的监视可以为某些渠道中的营销的变化或消除（例如， 直接邮件）和广告内容的组成部分（例如，模型的图像）。调查结果也将加强 对目前不受监管的烟草产品制定法规的证据，例如雪茄和水烟。