Project 2: Tobacco Marketing and Alternative Tobacco Use among College p182-230

项目 2：烟草营销和大学中的替代烟草使用 p182-230

• 批准号: 8761234
• 负责人: CHERYL Lee PERRY
• 金额: $ 83.53万
• 依托单位: UNIVERSITY OF TEXAS HLTH SCI CTR HOUSTON
• 依托单位国家: 美国
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-09-01 至 2018-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8761234
• 关键词: 18 year old; 7 year old; Advertisements; Advertising; Affective; Age; Awareness; Belief; Categories; Cigar; Cigarette; Cognitive; Data; Development; Devices; Direct Repeats; Electronic Mail; Electronics; Enrollment; Environment; Exposure to; Flavoring; Frequencies; Goals; Image; Individual; Lead; Legal; Mails; Marketing; Menthol; Minority; Minority Groups; Modeling; Monitor; Morbidity - disease rate; Nicotine; Pathway interactions; Pattern; Perception; Population; Printing; Regulation; Research; Risk; Sales; Science; Students; Subgroup; System; Texas; Time; Tobacco; Tobacco Dependence; Tobacco Industry; Tobacco use; United States; United States Food and Drug Administration; Youth; authority; cohort; college; evidence base; hookah; low socioeconomic status; mortality; preference; programs; response; risk perception; snus; tobacco advertising; trend; university student; web site; young adult

Use of non-cigarette alternative tobacco products is becoming increasingly prevalent in the United States, particularly among young adults who have the highest rates of use of these products. Limited evidence indicates that 18% of young adults have tried at least one of the following alternatives: snus, hookah, dissolvable tobacco, or an electronic nicotine delivery device (i.e., e-cigarette). Increasing use among young adults is alarming because tobacco addiction is solidified during this developmental period and because tobacco industry marketers have refocused their efforts on this population, their youngest legal targets (>18 years old). Yet, there is limited information on the diversity oftobacco products used by young adults, the changes and patterns of use across time, and the impact oftobacco marketing on young adults' use of noncigarette alternatives. The proposed research will establish a rapid response surveillance system to monitor, and respond to, changes in tobacco marketing and trends in young adults' use of non-cigarette alternatives, including flavored products. Data will be collected semi-annually over a three year period from two subgroups of Texas young adults: students enrolled in 4-year colleges and those enrolled in 2-year vocational programs. Vocational students tend to occupy lower socio-economic status (SES) categories than students enrolled in 4- year colleges, are more likely to be racial/ethnic minorities, and to have higher rates oftobacco use. Disparities in rates oftobacco use between the two groups may be due to differential tobacco marketing, which targets minority and lower SES individuals more heavily than other groups. However, there is no information on how the marketing environments differ across vocational and 4-year students. Our surveillance system will conduct repeated and direct observation of tobacco marketing over three years to characterize the tobacco marketing to which the two groups are exposed and in turn, examine the impact of marketing on changes in tobacco use over time. The Specific Aims of the research are to: 1) Describe the trajectories and transitions of tobacco use over time and determine the cognitive and affective factors associated with them; 2) Document and describe the tobacco marketing to which young adults are exposed; and 3) Determine the impact of marketing on young adults' tobacco use. The proposed research will inform the FDA authority over manufacturing and marketing of tobacco products. For example, this study can provide evidence about the developmental pathways characterizing use of flavored products by subgroups of young adults. As such, this study can inform FDA decisions about allowable constituents and additives during manufacture. Moreover, our comprehensive surveillance oftobacco marketing can inform changes in, or elimination of, marketing in certain channels (e.g., direct mail) and components of advertising content (e.g., images of models). Findings will also strengthen the evidence to enact regulation for tobacco products that are currently unregulated, such as cigars and hookah.

非卷烟替代烟草产品的使用在美国变得越来越普遍， 特别是在年轻人中，他们使用这些产品的比率最高。证据有限 调查显示，18%的年轻人至少尝试过以下一种替代方法：鼻烟、水烟、 可溶烟草或电子尼古丁输送装置(即电子烟)。年轻人中越来越多的人使用 成年人是令人震惊的，因为烟草成瘾是在这一发育阶段固化的，而且因为 烟草行业的营销者重新将他们的努力集中在这一人群上，这是他们最年轻的合法目标(&gt；18 年)。然而，关于年轻人使用的烟草产品的多样性的信息有限， 随着时间的推移，烟草使用的变化和模式，以及烟草营销对年轻人使用非香烟的影响 另类选择。拟议的研究将建立一个快速反应监测系统来监测， 并对烟草营销的变化和年轻人使用非香烟替代品的趋势作出反应， 包括调味产品。数据将在三年内每半年从两个小组收集一次 德克萨斯州的年轻人：注册四年制大学的学生和注册两年制职业课程的学生。 高职学生的社会经济地位(SES)类别往往低于4- 一年制大学的学生更有可能是少数族裔，而且吸烟率也更高。差距 两组之间烟草使用率的差异可能是由于不同的烟草营销，其目标是 少数族裔和低社会经济地位个体比其他群体更严重。然而，目前还没有关于如何 职业生和四年制学生的营销环境各不相同。我们的监控系统将进行 三年多来对烟草营销的重复和直接观察，以确定烟草营销的特征 这两组人都接触到了这一点，并反过来检查了营销对烟草使用变化的影响 随着时间的推移。研究的具体目的是：1)描述烟草使用的轨迹和转变 随着时间的推移，确定与之相关的认知和情感因素；2)记录和描述 年轻人接触的烟草营销；以及3)确定营销对年轻人的影响 成年人的烟草使用情况。这项拟议的研究将向FDA的制造和营销当局通报 烟草产品。例如，这项研究可以提供关于发育途径的证据 以年轻人亚群对风味产品的使用为特征。因此，这项研究可以告知FDA 关于生产过程中允许的成分和添加剂的决定。此外，我们全面的 对烟草营销的监视可以通知某些渠道中的营销的改变或消除(例如， 直接邮件)和广告内容的组件(例如，模特的图像)。调查结果也将加强 对目前不受监管的烟草产品，如雪茄和水烟，制定监管的证据。