Motivated Attention: Effects of Alcohol Advertising on Youth Drinking

动机性注意力：酒类广告对青少年饮酒的影响

• 批准号: 8900881
• 负责人: BRUCE D BARTHOLOW
• 金额: $ 39.99万
• 依托单位: UNIVERSITY OF MISSOURI-COLUMBIA
• 依托单位国家: 美国
• 财政年份: 2012
• 资助国家: 美国
• 起止时间: 2012-08-01 至 2017-07-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/8900881
• 关键词: Address; Adolescent; Advertisements; Advertising; Affect; Alcohols; Attention; Attitude; Autonomic nervous system; Behavior; Behavioral; Beverages; Brain; Color; Communities; Consummatory Behavior; Data; Decision Making; Enrollment; Event-Related Potentials; Exposure to; Face; Galvanic Skin Response; Goals; Group Affiliation; Heart Rate; Link; Manufacturer Name; Marketing; Measures; Methods; Neurocognitive; Outcome Measure; Participant; Perception; Peripheral; Preparation; Process; Product Packaging; Psychophysiology; Public Health; Relative (related person); Research; Risk; Risk-Taking; Shapes; Sports; State Interests; Sum; Testing; Universities; Work; adolescent alcohol; aged; alcohol advertising; alcohol consequences; alcohol cue; alcohol exposure; alcohol response; alcohol seeking behavior; approach behavior; college drinking; design; drinking; drinking behavior; motivational processes; programs; relating to nervous system; research study; response; selective attention; social group; underage drinker; underage drinking; university student

DESCRIPTION (provided by applicant): Recent data indicate that exposure to televised alcohol advertising among U.S. adolescents increased 71% from 2001-2009 (CAMY, 2010). Although research suggests an association between exposure to alcohol advertising and youth drinking (Anderson et al., 2009), causal effects for such relations have yet to be identified. The proposed work aims to investigate a potential causal mechanism for the effects of alcohol advertising and marketing on adolescents' alcohol-related attitudes and behaviors. The over-arching hypothesis advanced here is that alcohol advertising and marketing efforts affect basic motivational and attentional processes with known links to approach and consummatory behavior and related attitudes. We propose that, through changes in these basic processes, exposure to alcohol cues through advertising and marketing shapes alcohol-related attitudes and compels alcohol-seeking and use, and could influence the propensity for risk-taking behavior more generally. This general hypothesis will be investigated using a combined behavioral and psychophysiological approach in three sets of experiments. All proposed experiments will focus on university-enrolled adolescents aged 18-20. Experiments will focus on a common alcohol marketing strategy that might be particularly effective at targeting college students, known as developing a brand community, by affiliating the brand of alcohol with students' university through product displays and placement of ads in university sports broadcasts. This strategy taps into an in-group affiliation motive that could enhance the motivational significance of alcohol brands, resulting in stronger approach and consummatory behavior and alcohol-related attitudes. Experiment Set A will test the extent to which in-group-affiliated alcohol products (vs. nonaffiliated alcohol products) differentially engage motivational and attentional processes in the brain. Experiment Set B will extend the paradigm to a more naturalistic setting in which video ads is embedded in televised programming manipulated to represent in-group or neutral affiliations. Experiment Set C will investigate the consequences of alcohol video advertisement-induced changes in attention and motivational processes for risk-taking behavior.

描述（由申请人提供）：最近的数据表明，从 2001 年到 2009 年，美国青少年接触电视酒精广告的人数增加了 71%（CAMY，2010）。尽管研究表明接触酒类广告与青少年饮酒之间存在关联（Anderson 等，2009），但这种关系的因果影响尚未确定。拟议的工作旨在调查酒精广告和营销对青少年酒精相关态度和行为影响的潜在因果机制。这里提出的首要假设是，酒精广告和营销工作会影响基本的动机和注意力过程，并与方法和完成行为以及相关态度有已知的联系。我们认为，通过改变这些基本过程，通过广告和营销接触酒精暗示会塑造与酒精相关的态度，迫使人们寻求和使用酒精，并可能更广泛地影响冒险行为的倾向。将在三组实验中使用行为学和心理生理学相结合的方法来研究这一一般假设。所有拟议的实验都将针对 18 至 20 岁的大学入学青少年。 实验将集中于一种常见的酒类营销策略，该策略可能对针对大学生特别有效，即开发品牌社区，通过产品展示和在大学体育广播中投放广告将酒类品牌与学生大学联系起来。该策略利用了群体内的归属动机，可以增强酒精品牌的激励意义，从而产生更强的方法和完善行为以及与酒精相关的态度。实验组 A 将测试群体内附属酒精产品（与非附属酒精产品）不同程度地激发动机 和大脑中的注意力过程。实验集 B 将该范例扩展到更自然的环境，其中视频广告嵌入到电视节目中，经操纵以代表群体内或中立的关系。实验集 C 将研究酒精视频广告引起的冒险行为注意力和动机过程变化的后果。

项目成果

Neural and behavioral effects of regulating emotional responses to errors during an implicit racial bias task.

• DOI: 10.3758/s13415-018-0639-8
• 发表时间: 2018-12
• 期刊: Cognitive, affective & behavioral neuroscience
• 作者: Levsen MP;Bartholow BD
• 通讯作者: Bartholow BD

The iterative nature of person construal: Evidence from event-related potentials.

• DOI: 10.1093/scan/nsx048
• 发表时间: 2017-07-01
• 期刊: Social cognitive and affective neuroscience
• 影响因子: 4.2
• 作者: Volpert-Esmond HI;Merkle EC;Bartholow BD
• 通讯作者: Bartholow BD

P3 event-related potential reactivity to smoking cues: Relations with craving, tobacco dependence, and alcohol sensitivity in young adult smokers.

P3 事件相关的对吸烟线索的潜在反应：与年轻成年吸烟者的渴望、烟草依赖和酒精敏感性的关系。

• DOI: 10.1037/adb0000233
• 发表时间: 2017
• 期刊: Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors
• 作者: Piasecki,ThomasM;Fleming,KimberlyA;Trela,ConstantineJ;Bartholow,BruceD
• 通讯作者: Bartholow,BruceD

Dissociating Automatic Associations: Comparing Two Implicit Measurements of Race Bias.

• DOI: 10.1002/ejsp.2655
• 发表时间: 2020-06
• 期刊: European journal of social psychology
• 影响因子: 3.9
• 作者: Volpert-Esmond HI;Scherer LD;Bartholow BD
• 通讯作者: Bartholow BD