Mass media and tobacco policies to reduce smoking prevalence

韦克菲尔德教授的研究计划将调查大众媒体宣传活动和控烟政策对降低人口吸烟流行率的影响。她的研究将评估大众媒体宣传活动的影响，特别是在低社会经济群体和中低收入国家；普通香烟包装对吸烟感官体验的影响；以及烟草营销和香烟包装标签的先进政策对吸烟态度和行为的影响。

Professor Wakefield's research program will investigate the impact of mass media campaigns and tobacco control policies on reducing population smoking prevalence. Her research will assess the effects of mass media campaigns, especially in low socioeconomic groups, and in low to middle income countries; the effects of plain cigarette packaging on the sensory experience of smoking; and the impact of advanced policies on tobacco marketing and cigarette pack labelling on smoking attitudes and behaviour.