Public health communication strategies to reduce population smoking prevalence

本研究计划将调查先进烟草控制政策在降低人口吸烟率方面的潜力和影响。我的研究将评估烟草税、进一步的烟草营销限制和大众传播策略对吸烟态度和行为的影响。我还将扩展我在烟草控制方面开发的方法和措施，以改善预防肥胖和预防酒精危害的健康沟通。

This research program will investigate the potential for and impact of advanced tobacco control policies in reducing population smoking prevalence. My research will assess the effects of tobacco taxation, further tobacco marketing restrictions and mass communication strategies on smoking attitudes and behaviours. I will also extend the methods and measures I have developed in tobacco control to improve health communication in obesity prevention and alcohol harm prevention.