Cultivating Communities for Change: Promoting Collective Action to Prevent Child Sexual Abuse

培养社区变革：促进集体行动，防止儿童性虐待

• 批准号: 10662411
• 负责人: Heather L McCauley
• 金额: $ 49.55万
• 依托单位: MICHIGAN STATE UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2021
• 资助国家: 美国
• 起止时间: 2021-09-30 至 2025-09-29
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10662411
• 关键词: Cultivating; Communities; Change; Promoting; Collective

This is a community-partnered study to rigorously evaluate the Public Will Campaign (PWC), which aims to prevent child sexual abuse (CSA) through the identification and correction of misperceived social norms relative to CSA prevention. The short-term goals of the PWC are to build strong communities, reduce CSA perpetration, and to improve attitudes, social norms, and behaviors relative to CSA. PWC's long-term goals are to end CSA for future generations. The PWC employs a systems change model which mobilizes individual behaviors, social norms, and systemic structures to prevent CSA. To that end, PWC pairs grassroots outreach methods with media tools to build connection and sustained mobilization around a shared set of values. Specifically, PWC has developed a multi-phase campaign strategy to activate communities to prevent CSA. The first phase focuses on community building as a foundation for bystander intervention and broader cultural change; citizens must believe that others “have their backs” before feeling comfortable engaging in community-level prevention interventions. During this phase, the PWC will hold community mobilization events and launch a multimedia campaign, offering experiential opportunities to build social capital and gradually target CSA specifically. Next, PWC will engage communities via open space technology to assess collective efficacy and explicate county-specific misperceptions of social norms relative to CSA prevention. Finally, communities will design their own county-specific campaigns to correct misperceptions of social norms about CSA prevention and promote children's rights and safety. To evaluate the effectiveness of PWC in shifting study outcomes, we will collect multiple forms of data. We will use state-level secondary data sources to monitor county-level change over time in CSA perpetration. We will conduct a cluster randomized controlled trial in six counties in Northern Michigan with repeated intercept surveys to assess change over time in attitudes, social norms, and behaviors. We will capture real-time data from multimedia platforms documenting engagement and dosage with the PWC. Finally, using open space technology, we will conduct focus groups in participating communities to make meaning of quantitative data, explicate social norms specific to each county, and assess readiness for CSA prevention. This community- partnered study – both the program and evaluation – will yield collective efficacy to sustain the movement to end CSA. This study is innovative as it focuses on CSA prevention via shaping outer layers of the social ecology and leverages social norms as a CSA prevention strategy, which will accelerate community-level change.

这是一项社区合作研究，旨在严格评估公众意愿运动 (PWC)， 旨在通过识别和纠正儿童性虐待（CSA） 与 CSA 预防相关的社会规范存在误解。普华永道的短期目标是 建立强大的社区，减少 CSA 的实施，并改善态度、社会规范和 与 CSA 相关的行为。普华永道的长期目标是为子孙后代终结 CSA。这 普华永道采用系统变革模型，调动个人行为、社会规范和 预防 CSA 的系统结构。为此，普华永道将基层推广方法与 围绕共同价值观建立联系和持续动员的媒体工具。 具体而言，普华永道制定了一项多阶段活动战略，以激励社区 预防CSA。第一阶段侧重于社区建设，作为旁观者的基础 干预和更广泛的文化变革；公民必须相信其他人“支持他们” 在放心地参与社区一级的预防干预措施之前。在此期间 阶段，普华永道将举办社区动员活动并发起多媒体活动， 提供建立社会资本的体验机会，并逐步专门针对 CSA。 接下来，普华永道将通过开放空间技术让社区参与进来，评估集体效能 并解释了各县对 CSA 预防相关社会规范的误解。最后， 社区将设计自己的针对特定县的运动，以纠正社会对社会的误解 有关 CSA 预防的规范并促进儿童权利和安全。评估 普华永道在改变研究结果方面的有效性，我们将收集多种形式的数据。我们将 使用国家级二手数据源来监测 CSA 中县级随时间的变化 实施。我们将在北部的六个县进行整群随机对照试验 密歇根州进行了多次拦截调查，以评估态度、社会规范、 和行为。我们将从多媒体平台记录中捕获实时数据 与普华永道的接触和剂量。最后，利用开放空间技术，我们将进行 参与社区中的焦点小组，以理解定量数据的意义，解释社会 每个县的具体规范，并评估预防 CSA 的准备情况。这个社区—— 合作研究——包括计划和评估——将产生集体效力，以维持 结束 CSA 的运动。这项研究具有创新性，因为它的重点是通过塑造来预防 CSA 社会生态的外层并利用社会规范作为 CSA 预防策略， 这将加速社区层面的变革。