COMMUNICATIONS AND OUTREACH SUPPORT_ OPTION YEAR 2 BPA CALL

沟通和外展支持_选项第 2 年 BPA 电话会议

• 批准号: 10722772
• 负责人: RACHEL PRYZBY
• 金额: $ 26.12万
• 依托单位国家: 美国
• 财政年份: 2020
• 资助国家: 美国
• 起止时间: 2020-09-01 至 2023-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10722772
• 关键词: Agreement; Area; Audience Research; Communication; Communities; Contractor; Contracts; Education; Evaluation; Eye; Goals; Health; Interview; Materials Testing; Measures; Mission; National Eye Institute; Participant; Patient Recruitments; Recommendation; Research; Research Support; Resource Sharing; Resources; Scanning; Science; Testing; Update; Vision; design; digital; digital media; health communication; outreach; social media; tool; web site

This Blanket Purchase Agreement (BPA) supports the National Eye Institute’s mission by providing resources to the NEI Office of Science Communications, Public Liaison, and Education (OSCPLE) that will broaden its areas of expertise and expand its reach in communicating with diverse audiences. The Contractor shall assist NEI in developing and implementing a communications strategy for the upcoming year by drawing on the Director’s priorities, and NEI-supported research advancements. In addition, the Contract will support eye health communications and help guide OSCPLE in using the latest digital media and evaluation tools to reach new audiences and measure the impact of its efforts. In addition, the Contractor shall assist in managing existing partnerships and identifying potential new partners for sharing resources and amplifying messages. The contractor will manage design enhancements and regular content updates to the NEI website and find creative ways to develop and repackage digital content to resonate with multiple audiences within and beyond the research community.

该一揽子购买协议（BPA）通过向NEI科学传播、公共联络和教育办公室（OSCPLE）提供资源来支持国家眼科研究所的使命，这将扩大其专业领域，并扩大其与不同受众沟通的范围。承包商应协助NEI制定和实施下一年的沟通战略，方法是利用主任的优先事项和NEI支持的研究进展。此外，该合同将支持眼健康传播，并帮助指导OSCPLE使用最新的数字媒体和评估工具，以接触新的受众，并衡量其努力的影响。此外，承包商应协助管理现有的伙伴关系，并确定潜在的新伙伴，以分享资源和扩大信息。承包商将管理NEI网站的设计改进和定期内容更新，并找到创造性的方法来开发和重新包装数字内容，以引起研究界内外的多个受众的共鸣。