21-006000 - NATIONAL EYE INSTITUTE (NEI) COMMUNICATIONS AND OUTREACH SUPPORT SERVICES MOD TO OPTION YEAR 1 CONTRACT 75N98020A00052 POP 9/1/2021 - 8/3

这一一揽子采购协议(BPA)通过向NEI科学传播、公共联络和教育办公室(OSCPLE)提供资源来支持国家眼科研究所的使命，该办公室将拓宽其专业领域，扩大其与不同受众沟通的范围。承包商应利用主任的优先事项和NEI支持的研究进展，协助NEI制定和实施来年的通信战略。此外，该合同将支持眼睛健康通信，并帮助指导OSCPLE使用最新的数字媒体和评估工具来接触新的受众，并衡量其努力的影响。此外，承包商应协助管理现有的伙伴关系，并确定潜在的新合作伙伴，以共享资源和扩大信息。承包商将管理NEI网站的设计改进和定期内容更新，并找到创造性的方法来开发和重新打包数字内容，以引起研究界内外的众多受众的共鸣。

This Blanket Purchase Agreement (BPA) supports the National Eye Institute’s mission by providing resources to the NEI Office of Science Communications, Public Liaison, and Education (OSCPLE) that will broaden its areas of expertise and expand its reach in communicating with diverse audiences. The Contractor shall assist NEI in developing and implementing a communications strategy for the upcoming year by drawing on the Director’s priorities, and NEI-supported research advancements. In addition, the Contract will support eye health communications and help guide OSCPLE in using the latest digital media and evaluation tools to reach new audiences and measure the impact of its efforts. In addition, the Contractor shall assist in managing existing partnerships and identifying potential new partners for sharing resources and amplifying messages. The contractor will manage design enhancements and regular content updates to the NEI website and find creative ways to develop and repackage digital content to resonate with multiple audiences within and beyond the research community.