Understanding the Influence of E-cigarette Advertisement Features

了解电子烟广告特征的影响

• 批准号: 10693832
• 负责人: Julia Cen Chen-Sankey
• 金额: $ 24.46万
• 依托单位: RUTGERS BIOMEDICAL AND HEALTH SCIENCES
• 依托单位国家: 美国
• 财政年份: 2018
• 资助国家: 美国
• 起止时间: 2018-09-01 至 2024-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10693832
• 关键词: Address; Adopted; Advertisements; Age; Area; Arousal; Attention; Award; Behavior; Behavioral; Characteristics; Cognitive; Communication; Comparative Study; Control Groups; Data; Decision Making; Desire for food; Development; Education; Electroencephalography; Electronic cigarette; Emotional; Enrollment; Frequencies; Future; Goals; Individual Differences; Intention; Lead; Learning; Market Research; Marketing; Measures; Mediating; Mentors; Mentorship; Methodology; Methods; Modeling; Neurocognitive; Neurosciences; Nicotine; Perception; Phase; Policy Maker; Policy Making; Predisposition; Price; Public Health; Randomized; Reaction; Regulation; Research; Research Design; Research Methodology; Sampling Studies; Science; Shapes; Technology; Tobacco; Tobacco Control Research; Tobacco use; Training; Vulnerable Populations; Work; Youth; behavior influence; biobehavior; career; cigarette advertising; cigarette smoking; combustible tobacco; comparative; design; electronic cigarette use; experimental study; gaze; group intervention; improved; innovation; multidisciplinary; prevent; research study; response; sample fixation; theories; tobacco advertising; tobacco control; tobacco products; tobacco regulatory science; tobacco user; toxicant; uptake; virtual; visual tracking; young adult

Modified Project Summary/Abstract Section Project Summary Young adults’ initiation and use of e-cigarettes are on the rise in the U.S. E-cigarette use produces toxicants, is addictive, and is associated with future use of combustible tobacco products among young adults. The situation is compounded by aggressive e-cigarette marketing, which often features flavors, models, marketing claims, and price promotions. Evidence has shown the strong influence of tobacco marketing on the initiation and use of tobacco products among young adults, especially young adults who are naïve to tobacco. Thus, a timely public health response comprising more regulation on e-cigarette marketing is needed to prevent and reduce e-cigarette uptake among this group. Although e-cigarette marketing has been pervasive and is rapidly growing, studies to examine the influence of e-cigarette advertisement features on young adults’ reactions have been virtually nonexistent. The proposed project will examine the influence of four e-cigarette advertisement features (flavors, models, marketing claims, and price promotions) among young adult non- tobacco users who are susceptible to e-cigarette use. This study will pursue three Specific Aims: (1) Identify key features of e-cigarette advertisements that lead to greater attention. (2) Examine the associations between key features of e-cigarette advertisements and positive neurocognitive responses. (3) Determine whether edited advertisements without key features lead to reduced positive e-cigarette perceptions and behavioral intentions compared to original advertisements. Study on Aim 1 (K99 Phase) will use eye-tracking technology with a between-subject design among 70 young adults. Study on Aim 2 (R00 Phase) will apply electroencephalogram (EEG) technology with a fractional factorial study design among 120 young adults. Study on Aim 3 (R00 Phase) will adopt a comparative randomized experiment among 900 nationally representative young adults enrolled in an online panel. Individual differences in neuro-cognitive reactions and e-cigarette related perceptions and behavioral intentions will also be assessed throughout the three studies. The proposed studies will innovatively use neuroscience technologies to objectively measure young adults’ neuro-cognitive reactions to e-cigarette advertisements. It will be guided by a new conceptual framework comprising the communication model of the Limited Capacity Model of Mediated Message Processing. This proposal will enable me to expand my training in tobacco control, regulatory science, neuroscience-based experiments, and tobacco marketing and counter-marketing research under the mentorship of a multidisciplinary team of experts in tobacco control, and provide critical preliminary data to launch my independent research career. This research is directly relevant to the development of FDA’s policymaking and educational efforts to reduce the impact of e-cigarette advertisements on young adults’ potential uptake of e-cigarettes.

修改后的项目摘要/摘要部分 项目概要 在美国，年轻人开始使用电子烟的人数呈上升趋势。电子烟的使用会产生有毒物质，具有成瘾性，并且与年轻人未来使用可燃烟草产品有关。激进的电子烟营销使情况变得更加复杂，这些营销通常以口味、型号、营销主张和价格促销为特色。有证据表明，烟草营销对年轻人，尤其是对烟草不了解的年轻人开始和使用烟草产品有很大影响。因此，需要及时采取公共卫生应对措施，包括对电子烟营销进行更多监管，以防止和减少该群体对电子烟的吸收。尽管电子烟营销已经普遍存在并且正在迅速增长，但研究电子烟广告特征对年轻人反应的影响的研究几乎不存在。拟议的项目将研究四种电子烟广告特征（口味、型号、营销主张和价格促销）对容易使用电子烟的年轻非烟草使用者的影响。本研究将追求三个具体目标：（1）确定电子烟广告引起更多关注的关键特征。 (2) 检查电子烟广告的关键特征与积极的神经认知反应之间的关联。 （3）确定与原始广告相比，没有关键特征的编辑广告是否会导致电子烟的积极认知和行为意图降低。 Aim 1 研究（K99 阶段）将使用眼球追踪技术，并在 70 名年轻人中进行受试者间设计。 Aim 2研究（R00阶段）将应用脑电图（EEG）技术，并在120名年轻人中进行部分因子研究设计。目标 3 的研究（R00 阶段）将在参加在线小组的 900 名具有全国代表性的年轻人中进行比较随机实验。这三项研究还将评估神经认知反应以及电子烟相关认知和行为意图的个体差异。拟议的研究将创新地​​利用神经科学技术来客观地测量年轻人对电子烟广告的神经认知反应。它将以一个新的概念框架为指导，该框架包括中介消息处理的有限容量模型的通信模型。该提案将使我能够在烟草控制多学科专家团队的指导下扩大我在烟草控制、监管科学、基于神经科学的实验以及烟草营销和反营销研究方面的培训，并为启动我的独立研究生涯提供关键的初步数据。这项研究与 FDA 的政策制定和教育工作的发展直接相关，以减少电子烟广告对年轻人潜在吸食电子烟的影响。

项目成果

Variations in Substance Use and Disorders Among Sexual Minorities by Race/Ethnicity.

• DOI: 10.1080/10826084.2021.1899225
• 发表时间: 2021
• 期刊: SUBSTANCE USE & MISUSE
• 影响因子: 2
• 作者: Freitag, Thomas M.;Chen-Sankey, Julia C.;Duarte, Danielle A.;Ramsey, Michael W.;Choi, Kelvin
• 通讯作者: Choi, Kelvin

Does Brand Choice Matter: Associations Between Usual E-Cigarette Brands and E-Cigarette Use Patterns Among U.S. Youth, 2021.

品牌选择重要吗：常用电子烟品牌与美国青少年电子烟使用模式之间的关联，2021 年。

• DOI: 10.1177/15248399231210511
• 发表时间: 2024
• 期刊: Health promotion practice
• 影响因子: 1.9
• 作者: Chen-Sankey,Julia;Elhabashy,Maryam;Schroth,KevinRJ
• 通讯作者: Schroth,KevinRJ

The Landscape of Cigar Marketing in Print Magazines from 2018-2021: Content, Expenditures, Volume, Placement and Reach.

• DOI: 10.3390/ijerph192316172
• 发表时间: 2022-12-02
• 期刊: INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
• 作者: Ganz, Ollie;Wackowski, Olivia A. A.;Gratale, Stefanie;Chen-Sankey, Julia;Safi, Zeinab;Delnevo, Cristine D. D.
• 通讯作者: Delnevo, Cristine D. D.

Price promotion receipt and use progression of any tobacco, cigarettes, e-cigarettes and cigars among US youth between 2016 and 2018.

• DOI: 10.1136/tobaccocontrol-2021-056667
• 发表时间: 2023-03
• 期刊: Tobacco control
• 影响因子: 5.2
• 作者: Chen-Sankey J;Unger JB;Bernat E;Niederdeppe J;Bansal-Travers M;Choi K
• 通讯作者: Choi K

Exploring changes in cigar smoking patterns and motivations to quit cigars among black young adults in the time of COVID-19.

• DOI: 10.1016/j.abrep.2020.100317
• 发表时间: 2020-12
• 期刊: Addictive behaviors reports
• 作者: Chen-Sankey JC;Broun A;Duarte DA;Ajith A;Jewett B;Smiley SL;Mead-Morse EL;Guy MC;Choi K
• 通讯作者: Choi K