Diversity Supplement: Little Cigar and Cigarillo Warnings to Reduce Tobacco-Related Cancers and Disease

多样性补充：小雪茄和小雪茄警告减少与烟草相关的癌症和疾病

• 批准号: 10379548
• 负责人: Adam O Goldstein
• 金额: $ 15.35万
• 依托单位: UNIV OF NORTH CAROLINA CHAPEL HILL
• 依托单位国家: 美国
• 财政年份: 2019
• 资助国家: 美国
• 起止时间: 2019-09-02 至 2024-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10379548
• 关键词: Adult; Affective; African American; Behavior; Cigar; Cigarette; Cognitive; Communication; Disease; Effectiveness; Exposure to; Focus Groups; Goals; Health; Image; Lead; Malignant neoplasm of lung; Malignant neoplasm of pancreas; Predisposition; Reaction; Regulation; Research; Science; Smoke; Taxation; Testing; Throat Cancer; Tobacco-Related Carcinoma; United States; caucasian American; cigarillos; experimental study; health warning; malignant mouth neoplasm; parent grant; tobacco control; warning label; young adult

ABSTRACT About four million US adults smoke cigars on a regular basis and are exposed to health consequences of cigar use such as oral, throat, pancreatic and lung cancer. The use of Little cigar and cigarillo (LCC) use among young adults has increased significantly over the last several years due to regulations that favor cigars over cigarettes such as banning of flavors, packaging of LCCs which makes these products affordable, and taxation differences between cigars and cigarettes. LCCs have also been advertised in ways that increase the susceptibility of young Whites and African American adults to LCC use. The parent grant is developing new health warning labels (HWLs) for LCCs that will be more effective in reducing LCC use than currently existing warning labels. Research from cigarette studies suggest that communication campaigns to support new health warning labels (HWLs) lead to cessation related behaviors. However, these studies were conducted outside of the United State and no research on a communication campaign to support new HWLs for LCCs has been done. The proposed study fills a critical gap by developing messages for a communication campaign to support the new LCC HWLs. In Aim 1, new messages with different styles, images and features will be developed using existing research, expert review and focus groups. Aim 2 will involve the conduction of an online experiment to determine the perceived effectiveness as well as cognitive and affective reactions to the messages. The proposed study fills a critical scientific gap by developing and testing campaign messages about new LCC warnings, while considering key LCC user groups such as White and African American young adults. The overarching goal of the proposed formative research is to develop a set of effective messages for a communication campaign targeted to young adults to augment LCC HWLs.

抽象的 约有400万美国成年人定期抽雪茄，并可能对雪茄的健康后果 使用例如口服，喉咙，胰腺癌和肺癌。使用小雪茄和雪茄（LCC） 由于法规，年轻人在过去几年中大大增加了 诸如禁止口味的香烟，使这些产品负担得起的LCC包装和税收 雪茄和香烟之间的差异。 LCC也以增加的方式进行了广告宣传 年轻的白人和非裔美国人对LCC使用的敏感性。父母赠款正在开发新的 LCCS的健康警告标签（HWLS）比当前现有的LCC更有效 警告标签。香烟研究的研究表明，沟通运动以支持新的健康 警告标签（HWLS）导致与停止相关的行为。但是，这些研究是在 美国，没有关于支持LCC新HWLS的传播运动的研究 完毕。拟议的研究通过为通信活动开发消息来填补了一个关键的空白 支持新的LCC HWLS。 在AIM 1中，将使用现有研究开发具有不同样式，图像和功能的新消息， 专家审查和焦点小组。 AIM 2将涉及在线实验的传导，以确定 感知的有效性以及对信息的认知和情感反应。拟议的研究填补了 通过开发和测试有关新LCC警告的广告系列信息，这是一个关键的科学差距，而 考虑关键的LCC用户群体，例如白人和非裔美国人年轻人。总体目标 拟议的形成性研究是为通信活动开发一组有效的信息 针对年轻人增加LCC HWLS。