TASK ORDER TITLED "NHLBI USER-CENTERED RESEARCH, ANALYTICS AND DIGITAL COMMUNICATION SOFTWARE TOOLS MANAGEMENT"

任务订单标题为“NHLBI 以用户为中心的研究、分析和数字通信软件工具管理”

• 批准号: 10974172
• 金额: $ 89.39万
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-09-20 至 2024-09-19
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10974172
• 关键词: TASK; ORDER; TITLED; NHLBI; USER

Products and services shall be provided in the framework of NHLBI's Digital Strategy. The Digital Strategy is an actionable plan for efficiently and effectively enhancing NHLBI's digital or “mobile-first” efforts to improve communications and digital engagement with internal and external audiences, while ensuring that these efforts are aligned with the NHLBI mission, vision, and priorities. NHLBI audience and user research shall be used across the NHLBI communications enterprise to support the implementation of the strategy. The strategy applies to multiple digital platforms, including the NHLBI website; social media applications (Facebook, Twitter, LinkedIn, Instagram, and YouTube), and content notification and distribution channels, such as email newsletters, mobile applications (apps), and digital communications services that offer subscribers free e-mail alerts about Institute news, funding opportunities, policies, and other announcements. Garnering input from across OSPEEC, the contractor will develop, provide, and execute a plan for audience analyses and digital strategy evaluations that are based on data it collects from various data collection tools. The plan will yield a comprehensive picture of performance of OSPEEC’s digital strategy and coordination and identify the elements that contribute to the success of its strategy.

产品和服务应在NHLBI的数字战略框架内提供。数字战略是一项可操作的计划，旨在高效和有效地加强NHLBI的数字或“移动优先”努力，以改善与内部和外部受众的沟通和数字参与，同时确保这些努力与NHLBI的使命、愿景和优先事项保持一致。NHLBI受众和用户研究应使用跨NHLBI通信企业支持战略的实施。