Giving Safety A Competitive Advantage: Increasing PFD Use Among Lobster Fishermen

 描述(由申请人提供)：这项提案的长期目标是增加个人漂浮装置(PFD)的使用，防止从船上坠落(FOB)死亡，并在商业渔业中开发更好的回收装置和做法[Nora中间目标8.2]。特别是，我们寻求在未来十年内将东北商业捕鱼业的PFDs使用量增加50%。虽然雄心勃勃，但我们相信，通过测试社会营销框架的效用来改善商业渔民的PFD体验，是可能实现这一目标的。龙虾渔民将成为活动目标，因为FOB在东北地区龙虾捕捞死亡人数中所占比例最大。然而，研究提案中概述的活动将对其他商业渔业产生积极影响， 也是。我们的具体目标包括：目标1-通过在MA和ME的龙虾港口进行PFD设计试验，确定商业上可用的、不为人所知的、并已证明舒适和可行的PFD设计。信息将被用来探索PFD的改进，例如增加舒适度的机会或增加使工作更容易的部件。这些信息将与PFD制造商共享，以促进PFD的改进。目的#2-评估使用加速度计作为龙虾捕捞界使用PFD的客观衡量标准的可行性。如果加速度计可以可靠地跟踪PFD的使用情况，这些将被用于在最终干预评估中验证自我报告的PFD使用情况。目标3-在MA(已随机选择接受营销干预)发起社交营销活动。这项运动将寻求通过解决社会规范、PFD舒适度、PFD成本和可获得性来解决使用PFD的主要障碍。目标4-使用MA和ME龙虾渔民的随机对照试验评估该倡议的影响。本试验将比较对照组(ME)和治疗组(MA)的基线和随访阶段的变化分数，以评估社会营销干预对PFD购买和使用的影响。还将努力寻找有前景的传播渠道。在完成这些目标后，研究人员将检验这种方法在增加工人采用安全技术方面的可行性。这些活动与NIOSH的使命相关，因为它们寻求减少美国最危险的行业之一的工伤死亡事件的发生。此外，拟议的研究活动将使研究人员能够评估和确定提高工人采用安全技术和实践的最佳实践。特别是，拟议的干预措施将提供一个机会 评估使用营销方法提高员工对安全设备的兴趣的效用 或行为。最后，使用和评估加速度计作为确认自我报告的安全技术使用情况的一种手段，以及探索有前景的安全创新传播渠道，将为今后寻求传播和评估安全创新使用情况的干预努力提供信息。

 DESCRIPTION (provided by applicant): The long-term objective of this proposal is to increase personal floatation device (PFD) use, prevent falls overboard (FOB) fatalities, and to develop better recovery devices and practices in commercial fisheries [NORA Intermediate Goal 8.2]. In particular, we seek to increase the use of PFDs in the Northeast commercial fishing industry by 50% within the next ten years. Although ambitious, we believe it is possible to achieve this objective by testing the utility of a social marketing framework to improve commercial fishermen's PFD experience. Lobster fishermen will serve as the campaign target, as FOBs account for the largest proportion of lobster fishing deaths in the Northeast. However, the activities outlined in the research proposal will positively impact other commercial fisheries, as well. Our Specific Aims include: Aim #1-Identify PFD designs that are commercially available, not well known and which have demonstrated comfort and workability by conducting a trial of PFD designs in lobstering ports in MA and ME. Information will be used to explore PFD improvements such as opportunities for increasing comfort or adding components that make work easier. This information will be shared with PFD manufacturers to foster PFD improvements. Aim #2-Assess the viability of using accelerometers as an objective measure of PFD use in the lobster fishing community. If accelerometers can reliably track the use of PFDs, these will be used to validate self-reported PFD use in the final intervention evaluation. Aim #3- Launch a social marketing campaign in MA (which has been randomly selected to receive the marketing intervention). This campaign will seek to address major barriers to PFD use by addressing social norms, PFD comfort, PFD cost and accessibility. Aim #4- Evaluate the impact of the initiative using a randomized controlled trial with MA and ME lobster fishermen. This trial will compare baseline and follow-up Stage of Change scores in control (ME) and treatment groups (MA), to evaluate the impact of the social marketing intervention on PFD purchase and use. Efforts to identify promising dissemination channels will also be undertaken. Upon completion of these aims, researchers will have examined the viability of this approach for increasing worker adoption of safety technology. These activities are relevant to NIOSH's mission in that they seek to reduce the occurrence of work-related deaths in one of the most dangerous industries in the U.S. Additionally, the proposed research activities will allow researchers to evaluate and identify best practices for increasing worker adoption of safety technologies and practices. In particular, the proposed intervention will provide an opportunity to evaluate the utility of using a marketing approach for increasing worker interest in safety devices or behaviors. Lastly, the use and evaluation of accelerometers as a means for validating self-reported use of safety technology and the exploration of promising safety innovation diffusion channels, will inform future intervention efforts seeking to disseminate and evaluate the use of safety innovations.