Giving Safety A Competitive Advantage: Increasing PFD Use Among Lobster Fishermen

 描述（由申请人提供）：本提案的长期目标是增加个人漂浮装置（PFD）的使用，防止福尔斯落水（FOB）死亡，并在商业渔业中开发更好的回收装置和实践[诺拉中期目标8.2]。特别是，我们寻求在未来十年内将东北商业捕鱼业中PFDs的使用量增加50%。虽然雄心勃勃，我们相信这是可能的，以实现这一目标，通过测试的效用，社会营销框架，以改善商业渔民的PFD的经验。龙虾渔民将作为运动的目标，因为离岸价格占东北龙虾捕捞死亡的最大比例。然而，研究提案中概述的活动将对其他商业渔业产生积极影响， 也我们的具体目标包括：目标#1-通过在马萨诸塞州和缅因州的捕虾港进行PFD设计试验，确定市售的、知名度不高的PFD设计，并证明其舒适性和可操作性。信息将用于探索PFD改进，如增加舒适性或增加使工作更容易的组件的机会。这些信息将与PFD制造商共享，以促进PFD的改进。目标#2-评估使用加速度计作为龙虾捕捞社区PFD使用的客观衡量标准的可行性。如果加速度计能够可靠地跟踪PFD的使用，则将在最终干预评估中使用这些加速度计来验证自我报告的PFD使用。目标#3-在MA发起社会营销活动（随机选择接受营销干预）。该活动将寻求通过解决社会规范、PFD舒适度、PFD成本和可达性来解决PFD使用的主要障碍。目标#4-使用随机对照试验评估该倡议对MA和ME龙虾渔民的影响。本试验将比较对照组（ME）和治疗组（MA）的基线和随访阶段变化评分，以评价社会营销干预对PFD购买和使用的影响。还将努力确定有希望的传播渠道。在完成这些目标后，研究人员将研究这种方法的可行性，以增加工人对安全技术的采用。这些活动与NIOSH的使命相关，因为它们旨在减少美国最危险行业之一的工作相关死亡的发生。此外，拟议的研究活动将使研究人员能够评估和确定增加工人采用安全技术和实践的最佳实践。特别是，拟议的干预将提供机会， 评估使用营销方法提高工人对安全设备的兴趣的效用 或行为。最后，使用和评估加速计作为验证自我报告的安全技术使用情况的手段，并探索有前途的安全创新传播渠道，将为今后寻求传播和评估安全创新使用情况的干预工作提供信息。

 DESCRIPTION (provided by applicant): The long-term objective of this proposal is to increase personal floatation device (PFD) use, prevent falls overboard (FOB) fatalities, and to develop better recovery devices and practices in commercial fisheries [NORA Intermediate Goal 8.2]. In particular, we seek to increase the use of PFDs in the Northeast commercial fishing industry by 50% within the next ten years. Although ambitious, we believe it is possible to achieve this objective by testing the utility of a social marketing framework to improve commercial fishermen's PFD experience. Lobster fishermen will serve as the campaign target, as FOBs account for the largest proportion of lobster fishing deaths in the Northeast. However, the activities outlined in the research proposal will positively impact other commercial fisheries, as well. Our Specific Aims include: Aim #1-Identify PFD designs that are commercially available, not well known and which have demonstrated comfort and workability by conducting a trial of PFD designs in lobstering ports in MA and ME. Information will be used to explore PFD improvements such as opportunities for increasing comfort or adding components that make work easier. This information will be shared with PFD manufacturers to foster PFD improvements. Aim #2-Assess the viability of using accelerometers as an objective measure of PFD use in the lobster fishing community. If accelerometers can reliably track the use of PFDs, these will be used to validate self-reported PFD use in the final intervention evaluation. Aim #3- Launch a social marketing campaign in MA (which has been randomly selected to receive the marketing intervention). This campaign will seek to address major barriers to PFD use by addressing social norms, PFD comfort, PFD cost and accessibility. Aim #4- Evaluate the impact of the initiative using a randomized controlled trial with MA and ME lobster fishermen. This trial will compare baseline and follow-up Stage of Change scores in control (ME) and treatment groups (MA), to evaluate the impact of the social marketing intervention on PFD purchase and use. Efforts to identify promising dissemination channels will also be undertaken. Upon completion of these aims, researchers will have examined the viability of this approach for increasing worker adoption of safety technology. These activities are relevant to NIOSH's mission in that they seek to reduce the occurrence of work-related deaths in one of the most dangerous industries in the U.S. Additionally, the proposed research activities will allow researchers to evaluate and identify best practices for increasing worker adoption of safety technologies and practices. In particular, the proposed intervention will provide an opportunity to evaluate the utility of using a marketing approach for increasing worker interest in safety devices or behaviors. Lastly, the use and evaluation of accelerometers as a means for validating self-reported use of safety technology and the exploration of promising safety innovation diffusion channels, will inform future intervention efforts seeking to disseminate and evaluate the use of safety innovations.