Reducing the social gradient in tobacco smoking rates: The road less travelled; Novel and innovative paths for improved cessation rates and outcomes

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Smokers from low-socioeconomic status (SES) background want to quit as much as those from high-SES, but have lower cessation rates. Current behavioural and pharmacological methods are having limited impacts. New evidence-based treatment strategies with improved cessation rates for low-SES smoking populations are urgently needed. This research will test new and innovative cost-effective treatments to improve smoking cessation and results will have direct impacts on health practice and policy.