Getting an Early Start to aspirations: Understanding how to promote educational futures in early childhood

点击翻译按钮获取中文摘要

Children from low socio-economic status (LSES) backgrounds are three times less likely to attend university than their high socio-economic status peers. For families without experience of higher education it is difficult to know how to encourage young children's aspiration for educational futures. This project aims to improve aspirations for educational futures in LSES early childhood settings. A social marketing intervention targeting parents, children and early childhood educators will be developed and longitudinal interviews will be conducted to understand the development of aspirations by LSES families with young children. The project will produce a unique 'education promotion' strategy for early childhood.