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Modeling consumer behavior in revenue management

Modeling consumer behavior in revenue management
收益管理中的消费者行为建模
批准号:
355403-2008
负责人:
Zhang, Dan
金额:
$1.24万
依托单位:
依托单位国家:
加拿大
项目类别:
Discovery Grants Program - Individual
财政年份:
2010
资助国家:
加拿大
项目状态:
已结题
起止时间:
2010-01-01 至 2011-12-31

项目摘要

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中文摘要
翻译
现有关于消费者行为建模的研究大多是关于消费者选择行为的,即假设消费者在所提供的产品中进行选择。直到最近几年,RM才开始考虑更丰富的消费者行为模式。这项研究在很大程度上是由于越来越多的人对理解RM应用中的消费者行为感兴趣。事实上,消费者行为是从业者中讨论最广泛的问题之一。消费者升级、降级、重新获取和取消等问题早已被认识到,处理这些方面的方法是现有RM系统的组成部分。然而,在RM实现中很少考虑其他消费者行为。
英文摘要
Much of the existing research on consumer behavior modeling in RM is on consumer choice behavior, where consumers are assumed to choose among the products offered. Only in the last few years have richer consumer behavior models been considered in RM. The research is motivated largely by the increasing interests to understand consumer behavior in RM applications. Indeed, consumer behavior is one of the most widely discussed issues among practitioners. Issues such as consumer upgrading, downgrading, recapturing, and cancellation have long been recognized, and methods dealing with such aspects are integral parts of the existing RM systems. Other consumer behaviors, however, are rarely considered in RM implementations.
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