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Modeling consumer behavior in revenue management

Modeling consumer behavior in revenue management
收益管理中的消费者行为建模
批准号:
355403-2008
负责人:
Zhang, Dan
金额:
$1.24万
依托单位:
依托单位国家:
加拿大
项目类别:
Discovery Grants Program - Individual
财政年份:
2011
资助国家:
加拿大
项目状态:
已结题
起止时间:
2011-01-01 至 2012-12-31

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中文摘要
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英文摘要
Much of the existing research on consumer behavior modeling in RM is on consumer choice behavior, where consumers are assumed to choose among the products offered. Only in the last few years have richer consumer behavior models been considered in RM. The research is motivated largely by the increasing interests to understand consumer behavior in RM applications. Indeed, consumer behavior is one of the most widely discussed issues among practitioners. Issues such as consumer upgrading, downgrading, recapturing, and cancellation have long been recognized, and methods dealing with such aspects are integral parts of the existing RM systems. Other consumer behaviors, however, are rarely considered in RM implementations.
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  • 财政年份:
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国内基金
海外基金
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  • 批准号:
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